In 2022 we were ONLINE in 3 regions!

check who was speaking where!

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& each region had an unique set of masterclasses!

EMEA speakers (14th of September 2022)

Mara Lucini (Italy) 🇮🇹

EMEA Talent Acquisition Director at HP

Christina Meister (Germany) 🇩🇪

Employer Branding Strategist at Zalando

Nerida Rooney (UK) 🇬🇧

Head of Employer Brand and Strategic Resourcing at Kier Group

Shani Berkovich (Israel) 🇮🇱

Sr. Employee Engagement Manager at Microsoft

Łukasz Trzeszczkowski (Poland) 🇵🇱

CEE Employer Branding Hub Leader at PwC

Monica Suffal (USA) 🇺🇸

Head of Employer Branding and Candidate Experience at Hilti Group

Sabrina Labarile (UAE) 🇦🇪

Global Mobility Leader at GE

Maria Dinu (Romania) 🇷🇴

Group Employer Branding Manager at Coca-Cola Hellenic Bottle Company

Marlene Katern (Germany) 🇩🇪

Employer Branding Partner EMEA at Baxter

Sibongile Bobo Mngxali (South Africa) 🇿🇦

Head of HR at Roche Diagnostics

Noa Ferber (UK) 🇬🇧

Global Recruitment Marketing at PayPal

Modiara Kamps (UK) 🇬🇧

Head of Employer Branding EMESA at Boston Consulting Group

Luca Fornasari (Italy) 🇮🇹

Creative Digital & Social Media Employer Brand Specialist for Europe at Nestle

Mattia Murnigotti (Italy) 🇮🇹

HR – Marketing Consultant

Dumitrita Ghenciu (Romania) 🇷🇴

Employer Branding Strategist at Bosch Romania

Eda Çalışkan (Israel) 🇮🇱

Head of Organization and Talent Development- HR4HR, Middle East, Turkey & Africa at GE

Marwa Aly (UAE) 🇦🇪

Head of People and Culture at Scrips

Vladimir Damnjanovic (Serbia) 🇷🇸

Head of HR at Continental

Snezhana Lella (Hungary) 🇭🇺

Employer Branding Specialist at PwC

Amira Amr (UAE) 🇦🇪

Talent Acquisition and Management Partner at Schneider Electric

Agnieszka Sokołowska (Poland) 🇵🇱

Internal Communication, EB and ICSR Director at Biedronka

Alex Brown (Netherlands) 🇳🇱

Global Recruitment Marketing Manager at

Tomer Koren (Israel) 🇮🇱

Performance Marketing Manager at Rapyd

Nathalie Plavonil (UK) 🇬🇧

Global Employer Brand Manager at TUI

Adriana Jeske (Poland) 🇵🇱

Junior EB Manager at Biedronka

Simon Buehler (Germany) 🇩🇪

Global Employer Branding at DHL

Ruth Faulkner (UK) 🇬🇧

Head of Content at Tonic Agency

Barbara Zych (Poland) 🇵🇱

CEO & Founder of EBnavi, Employer Branding Institute

AMERICAS speakers (5th of October 2022)

Zach Blew (USA) 🇺🇸

Global Employment Brand Partnerships at Meta

Flavia Ballabene (Germany) 🇩🇪

Global Employer Branding & Social Media at Allianz

Jordan Beresford (Canada) 🇨🇦

Employer Brand Manager at SEPHORA

Ashleigh Joyce (USA) 🇺🇸

Manager of Employer Brand at Calendly

Naomi Mendez (Mexico) 🇲🇽

Talent Projects and Employer Brand at Danone

Pedro Ferreira (Brazil) 🇧🇷

Employer Branding Analyst at UnitedHealth Group Brazil

Noa Ohayon Bab (USA) 🇺🇸

Employer Branding Marketing Lead at Shopify

Raúl Velázquez Arteaga (Mexico) 🇲🇽

Employer Brand Specialist Mexico & LATAM at Thomson Reuters

Santiago Edelberg (Chile) 🇨🇱

Employer Brand and University Relations at EY

Heather Leszczewicz (USA) 🇺🇸

Recruitment Marketing Manager at Conagra

Ingrid Feijó (Brazil) 🇧🇷

Brand and Employer Brand Manager at Loft

Alex Her (USA) 🇺🇸

Global Employer Brand Storyteller at GoDaddy

Rogério Vinturini Ferreira (Brazil) 🇧🇷

Employer Branding & People Experience Coordinator at UnitedHealth Group

Mauricio R. (Mexico) 🇲🇽

Head of Talent Acquisition and Employer Brand at Cinepolis

Amire Saade (Mexico) 🇲🇽

Head Of Marketing en CGBOT

Ciara Maurice (Canada) 🇨🇦

Employer Brand Manager at KPMG

Gabriel Leal (Mexico) 🇲🇽

Communications, Culture & Employer Brand Manager at Iconn

Bárbara Albano de Freitas (Brazil) 🇧🇷

Employer Branding & People Experience Analyst at UnitedHealth Group

Klaudia Kożusznik (Poland) 🇵🇱

Head of Growth at A4BEE

Marina Foltran (Brazil) 🇧🇷

Marketing -Branding & Events LATAM Senior

APAC speakers (15th of November 2022)

Michael Papandreas (Australia) 🇦🇺

Employment Branding Lead – APAC & JAPAN at Adobe

Janani Vijayakumar (India) 🇮🇳

Employer Brand Marketing Lead at Dell Technologies

Jake Bustos (Philippines) 🇵🇭

Employer Brand Champion & Talent Acquisition Leader at Coca-Cola

Ericson A. del Castillo (Philippines) 🇵🇭

Talent Management at Nissan Motor Corporation

Leonard Lee (Singapore) 🇸🇬

Talent Aquisition & Employer Branding at Wipro

Meagan Michaels (Australia) 🇦🇺

Head of Employer Brand – APAC at Bupa

Angela Ewers (Australia) 🇦🇺

Chief People Officer at HT&E

Gary Lee (Singapore) 🇸🇬

Organization and Business Partner Director at Dassault Systèmes

Hannah Zhang (China) 🇨🇳

Employer Branding Expert at Mengniu

Courtney Swain (Australia) 🇦🇺

Human Resources Business Partner at Department of Veterans’ Affairs

Shu Hu (China) 🇨🇳

Employer Branding Lead at Group

Suryo Sasono (Indonesia) 🇮🇩

Senior VP of Talent at Bukalapak

Agustina Samara (Indonesia) 🇮🇩

Chief of People and Corporate Strategy at DANA Indonesia

Loo Leap Han (Malaysia) 🇲🇾

Group Head of Talent Management at Biomed Global

Queen He (China) 🇨🇳

HRVP at Lacoste Greater China

Macy Lim (Malaysia) 🇲🇾

Global Employee Communications at Intel

Sharon Mulligan (Australia) 🇦🇺

Director People Strategy, Systems and Analytics at Australian Government Department of Veterans’​ Affairs

Jane Zhang (China) 🇨🇳

HRVP at Lilly China

Pallavi Nanda (India) 🇮🇳

Associate Director – Employer Branding at Flipkart

Jessie Ma (China) 🇨🇳

VP People & Development, Greater Cina and APAC Regional Share Services at Ralph Lauren

Courtney Swain

As a senior human resource specialist with 12 years’ experience in both the private and public sector, I lead the design and delivery of strategic workforce initiatives, transformation and change outcomes.

Currently as a human resource business partner, I leverage my collaborative relationships with senior executive and human resource specialists to design strategic programs of work to address systemic risks and plan an HR agenda to implement proactive organisational change.

My professional capabilities are underpinned by a Bachelor of Science in Psychology and Postgraduate Human Resource Management qualifications.

Achievements to date include the design of an Aboriginal and Torres Strait Islander Employment Strategy, Disability Employment Strategy, Organisational Capability Strategy; Project lead for the design of Veterans Employment Pathway, Digital Strategy and Aboriginal and Torres Strait Islander Employee Value Proposition.

Christina Meister

Christina Meister is working as an Employer Branding Strategist at Zalando, the Starting Point for Fashion. She is passionate about talent attraction, talent engagement and retention. Christina brings 10 years of experience in corporate communications, digital marketing, brand strategy and employer branding. She has worked in different industries including automotive, culture, education, e-commerce and software before joining Zalando. She is inspired by the international culture at Zalando with a strong focus on D&I and sustainability. Her purpose is to improve Zalando’s employer brand perception, and to find new ways in talent attraction and employee engagement.

Leonard Lee

Over 8 years as Human Resources Professional with a demonstrated history of working experience across Maritime/ Banking/F&B/ Hospitality industries.

Kobi Arbiv

I’m a true digital native and addicted to all that is new and innovative in marketing tech.

For the past decade, I’ve been leading digital strategies for both local and global top brands.
I have gained extensive skills in digital marketing, advertising, strategy, media, and content, as well as leading top-notch projects and building a new web, mobile, and IoT products.

Klaudia Kożusznik

Executive specialized in scaling up digital startups and successful growth strategy delivering. Klaudia’s led multidisciplinary teams across various organizations in Europe. She helps brands to define customers’ needs and to turn those into efficient communication strategies, customer-oriented processes, products, and services. As a leadership team member, she is responsible of A4BEE’ expansion and growth.

Janani Vijayakumar

Janani Vijayakumar is a marketing professional, with 12+ years of experience working in digital marketing, social media, employer branding & recruitment marketing. Currently, she leads Employer Brand & Talent Attraction for Dell Technologies in India. Having lead the employer branding function across various regions including India, Asia Pacific and Japan at global organizations such as Dell and Cisco, she is passionate about talent attraction via powerful storytelling and employee advocacy.

In her past life, Janani bled purple at Yahoo!, while moonlighting as a professional baker. She loves chatting about employer branding, candidate experience, building brand ambassadors, social media, gentle parenting, the Montessori way of life and her guilty pleasure – true crime documentaries and medical dramas.

Agustina Samara

Tina is currently appointed as Chief People & Corporate Strategy Officer in DANA to establish human resources in all spectrums as part of a strategic partner to build an organization in the right start up culture and talent development as an employer of choice.


Tina has 24 years of working experience in Multinational and Local companies for various roles mainly in Customer Service, Operations & Business analytics as Bankers, Executive and conglomerate companies. Owner of Consultant Firm and become an executive in Startup industry. As a Certified International trainer and public speaker to spread the good news and share knowledge for a better Indonesia.


Tina’s diverse skills and various expertise in customer service, operation excellence, and business planning as well as people management lead her to drive end-to-end people strategy and build the culture in DANA. The professional record ring her won Women’s Award in the 2020 – est Executive and Leadership category.


“What you learned will bring you where you are now but if you want to succeed the key is to be opened to new experiences and adapt to new things”.




Claire de Souza

I love what I do. I’m an employer brand and recruitment marketing professional, and I’m an artist with my own business.

I have a passion for storytelling, creating meaningful content that engages candidates and gets to the heart of why they should join an organisation. I love helping to shape the candidate journey, understanding the process and taking steps to make it better. I’ve got experience in content creation, digital marketing, copywriting, social media, channel management, EVP, employee referral programmes and running local and global, multilingual campaigns.

I have both managed and built career sites from scratch, shaped the creative look and feel for multiple channels, created talent attraction strategies and managed multiple brands within an organisation.

I absolutely believe in diversity, inclusion and belonging, and understand just how important it is for organisations and in our wider society.

David Thompson

David Thompson – Founder and Lead Consultant, Employer Branding Made Easy 


David is a passionate advocate of employer branding and talent marketing. He’s accumulated vast experience of the subject over many years, helping to shape the employer brand strategies for clients such as Asda, National Trust, Clarks, Capita, The Telegraph and Miele, heading up employer brand agencies and winning several awards along the way. A regular employer branding podcast guest and blogger, David is now owner and Lead Consultant of Employer Branding Made Easy, focusing on EVP and employer brand Consulting, Mentoring and Training.  



Heidi Wassini

Passionate about creating a DEI-focused Talent Acquisition & authentic Employer Branding strategy that enhances candidate experience and drives the business objectives. 
Speaker on unbiased recruitment, hypergrowth scaling, authentic employer branding, incl. CVP – Candidate Value Proposition (TM), and candidate experience. 

Suryo Sasono

Suryo is a Senior Vice President of Talent at Bukalapak. As part of the management team, he is currently leading overall human resource functions from talent acquisition, development, remuneration, strategy, and operations across all offices in Indonesia, Singapore, and Australia. As part of the mandate of publicly listed company, Suryo also hold a position as a member of the Nomination & Remuneration Committee with Board of Commissioners.


Prior to Bukalapak, Suryo was working for a wide range of industries, taking up roles both from HR side and also from Business Side. His last role prior to Bukalapak, as Project Leader at BCG, he was responsible for multiple large scale transformation projects in Telco, Energy, and Banking sectors. Beyond HR, his area of expertise including Sales, Operations, and also Analytics.


Professional Experiences

● Senior Vice President of Talent at Bukalapak (2021 – Present)

● Project Leader at BCG (2018 – 2021)

● Head of Human Resource Business Partner at GO-JEK (2015 – 2017)

● HR System Analyst at ConocoPhillips (2012 – 2015)

Suryo holds Bachelor Degree in Industrial Engineering from Bandung Institute of Technology and MBA Degree from INSEAD.

Łukasz Trzeszkowski

Experienced & passionate employer branding leader, expert, trainer & post-graduate lecturer. Practitioner & achiever. HR & EB contestsmultiple winner and jury member. 
Fields of expertise: 
* employer branding & recruitment marketing strategy; 
* EB & recruitment marketing campaigns, 
* social media in employer branding & recruitment, 
* key influencerscooperation (incl. internship and ambassador programs). 
* effective cooperation with Generation Y (Millenials), 
* leadership & career development trainings for students&graduates. 
Privately enthusiast of sports photography: 

Mara Lucini

Mara Lucini, Talent Acquisition Director in EMEA (Europe Middle East and Africa), has been part of this historic journey, steering HP’s recruitment strategy across more than 35 countries. With over 20 years of experience in the high tech industry, and a stellar team of recruiters, Mara has been managing the entire recruitment lifecycle, from workforce planning, mobility/ relocation, internal and external hiring channels, university programs, social media and employer branding, as well overall recruitment operations and implementing a new recruitment system – Workday Recruitment.


Prior to her current role, Mara held various HR roles in Talent Acquisition and also made impact with assignments such as HR Business Partner, Total Rewards specialist, HR Operations analyst, Internal communications lead. She has held roles in key initiatives surrounding mergers and acquisitions where she contributed to the EDS integration and HP Compaq merger.


Mara holds a Master’s Degree in HR & Communication from MIP Politecnico of Milan (Italy) and has been an Erasmus Scholarship winner from the University College of London (UCL)

Maria Dinu

Senior HR Manager, working internationally, with over 20 years experience in HR.  
Experience of 5 years on regional CEE level, having led Talent Process Management and Employer Branding for 28 countries.  
Innovator and out-of-the-box thinker, implemented new ways of working and new programs, such as Employee Advocacy through Storytelling.  
Artist and entrepreneur, created a line of Life Planners that include coaching tools and crowdfunded their launch.  
I design & implement things that make people think differently and create more impact. 

Marlene Katern

After finishing my Master degree in Linguistics, I joined a traineeship focusing on Recruitment, Employer Branding and HR. Starting a career in recruitment first, I do have demonstrated history of recruiting professionals at multiple career levels across a variety of industries such as pharmaceutical industry and contingent labor, including skilled trade, logistics, food industry, catering, hotel business and aviation. Improving recruitment, employer branding has always been part of my roles.

As an Employer Branding Specialist, I am continuously looking for new marketing innovations, digital channels, recruitment improvement and how to target future candidates to secure Baxter’s mission to save and sustain lives. Being creative and treading new paths make employer branding so exciting for me.

Marwa Aly

Marwa is currently the Head of People and Culture at Scrips, a Dubai-based technology Healthcare start-up that empowers Healthcare professionals and patients. Prior to Scrips, she was an associate VP of people operations & Employer branding at Bayzat a regional fintech startup specialized in providing HR solutions and employee benefits. 

Marwa brings over 17 years of blend experience in HR, Marketing, and Organizational Development through the exposure of multinational corporates, retail, and tech startups. 

 Throughout her career, she opted for developing a business-aligned people strategy to drive employee engagement, and performance. Help companies define their EVP, embed company values, reduce culture gap, and implement a range of employee wellbeing initiatives. 

Marwa earned her MSc. In international commerce and digital marketing from ESC Clermont Business school, France in 2020 and B.A in mass communication from Cairo University, Egypt 2004. 

Mattia Murnigotti

I had a stroke of lightning with HR-Marketing!

I am a result oriented and continuous improvement person:
I believe that every difficulty is a great opportunity for
improvement for all the people and realities involved. 

I deal with HR Innovation, which includes the conscious use
of online communication and Personal Branding
(LinkedIn and more). 

The core value of my activities is given by People:
I believe in a development of work that is able to generate emotions
because only when you feed the emotions, you can give your best.

I deal mainly with: 

  •  Employer Branding Strategy 
  •  Employee Value Proposition (EVP) Design 
  •  Training for HR Innovation  
  •  Talent Management activities 
  •  Internal Communication  
  •  Employee Experience design 

I love sport (I’ve been playing soccer since I was 8 years old) and
this has helped me to develop the ability to work and achieve goals
in Team.
I write with/for passion about topics related to current affairs,
the HR world, communication and digitalization.

I am convinced that the enhancement of Human Resources within
Organizations is the real force for change because no effective
strategy can be realized without the contribution ‘of’ and attention ‘to’ each. 


Modiara Kamps

I’m a professional with a broad understanding of business processes and leadership, who can be defined by a positive and creative approach to people, challenges and life in general.

After acquiring my Bachelor, with an award-winning thesis on innovation as the icing on the cake, I’ve spent time studying nursery. Intrigued by and learning loads of invaluable lessons from the close human interaction. Recently followed a marketing course at the University of Oxford to broaden my horizons.

On the one hand I’m an analytic, who reflects carefully on past experiences and enjoys capturing them in an autobiographic book I’m writing. On the other I’m a creative who loves love to cook (for others in particular), finding the perfect match of ingredients, preferably without leaning en predetermined recipes. (Check out my Instagram if you’re a foodie)

This translates very well to business, enabling me to excel in recruitment, employer branding, HR and hospitality. My track record shows that I can analyze situations, define challenges and set SMART goals correctly, to then find and motivate the right people to meet them.

So if you have an HR/ Recruitment challenge, a challenge in terms of change or process management and you’re looking for a pragmatic solution with a human touch? I’m the girl for the job!

Natalja Kissina

I am a committed HR Professional with a wide range of skills and experiences. I particularly enjoy working with people at all levels, coaching teams and individuals to achieve their best, every day. I am able by leveraging my passion and strong communication skills – to inspire others, motivate teams and individuals as a leader as well as a team member.

I have a proven track record in being able to deliver and deploy complex solutions and play a key role in driving business change for realisation of tangible benefits for organizations.

I am inspired most when working in challenging roles that enable me to deliver comprehensive solutions both internally and externally. I have a genuine passion for developing solutions to deliver improvements that significantly impact business’ operations. I pride myself for my drive and determination to achieve outstanding results and thrive in highly pressurised and challenging working environments

The type of role which excites me is one where I can strive to improve engagement to drive business to meet both short term and long term profitability. I enjoy being part of a successful and productive team. I ensure exceptional attention to detail and strive to provide exceptional customer service in everything that I do and I always demand excellence from myself as well as from the team and peers I work with.

Pallavi Nanda

An Employer branding leader with extensive experience in building and managing strong and differentiated
employer brands to be able to attract, convert, engage & retain top talent. This includes creating and evangelizing the employee value proposition, bringing the brand to life in candidate experience journeys, employee experience, brand touch points and creating employee brand ambassadors through storytelling.

Specialist skills:

– Crafting a holistic employer branding strategy strongly aligned with the overall business HR vision to achieve desired objectives & outcome.
– Developing and implementing brand and marketing strategies based on strong insights analysis, to
increase brand awareness, preference and applicant conversion rates within critical labor market segments through integrated multi-channel campaigns.
– Concepting, producing and distributing creative, differentiating employer brand content across key
owned, earned and paid media channels, with a strong focus on digital channels to promote and drive
consideration and interest for the Employer Value Proposition via storytelling.
– Promoting employee advocacy and user-generated content through employee engagement, influencer
marketing, ambassador programs, thought leadership.
– Collaborating with corporate communication, brand marketing & internal communication teams to
own & drive a consistent employer brand narrative across all channels & platforms including social media, digital platforms, industry thought leadership events.
– Defining and delivering on key success metrics.

Noa Ferber

Noa Ferber,  Global Recruitment Marketing Manager in PayPal. 

Noa Joined PayPal 3 years ago as the Regional recruitment manager for Europe; she spent the last year building a new recruitment marketing and talent attraction function & team.   

Noa has 20 years of experience in recruitment and assessment, with a Master’s degree in occupational psychology.  She worked as a talent acquisition leader in tech, telecom and the public sector. 

She lives Near London with her husband and 3 kids, achieving the highest level of family expertise in finding Iost things and sourcing school items. 

In her free time, Noa is a fan of bread making and baking, swimmer, houseplants lover ( go Monstera! ) and traveller. 


Pedro Ferreira

Currently, I am a Jr. Employer Branding Analyst at UnitedHealth Group and I have a degree in Social Communication – Journalism from Universidade Anhembi Morumbi.

I am responsible for the candidate engagement experience in Brazil, which involves planning, managing and creating content for UnitedHealth Group’s career social networks (Instagram, Facebook and Linkedin) and blog, managing partner Job Boards (Indeed, Infojobs and Glassdoor), structuring the Employer Branding strategy, reviewing local HR processes, extracting KPIs that guide our strategy, and reporting on the Brazil market to global partners (US and India).

In addition to my work as Campaign Strategist Brazil, I also have experience in Internal Communication, having produced communication pieces, articles and plans for internal partners.

Sabrina Labarile

I am a passionate HR professional with a broad path on generalist and specialist roles across Europe and Middle East. I’ve had the chance to work for business like Aviation, Oil & Gas, Power, and through corporate cycles (integrations, growth and downsizing).
My career brought me to Dubai, where I am currently based, to support all GE business on employees’ moves across the globe, working as Global Mobility Leader for office and production sites’ based projects.
At GE, everything is done around four ways of trying to change the world: Building, Curing, Moving, Powering, and I am convinced we can all make an impact in this world keeping the energy and the right motivation at work!

I love travelling, I have a strong passion for sport and food, I like music and movies and I lived and worked in 6 different cities so far. What’s next? I can’t wait to see it!

Shani Berkovich

Creates and develop engaging content experience, P2P and co-creation platforms to generate relationships and promote a sense of meaning, belonging and impact in the work environment.

Creating something new
is easy,
Creating something that can last
Is the challenge.

(Simon Sinek)

Michael Papandreas

Michael Papandreas is the Talent Branding Lead for Asia Pacific and Japan at Adobe based in Sydney. Michael has worked across different Talent Acquisition and Human Resources roles during his nine year career all focusing on the technology sector. Being relatively new to the employment branding space, my initial focus has been on Diversity & Inclusion, employee content and program maturity

Sibongile Bobo Mngxali

Sibongile Bobo Mngxali – Head: People and Culture at Roche Diagnostics 


Sibongile joined Roche Diagnostics in 2019 and is currently Head: People and Culture.  Her role is to understand critical touch points, partnering with the business to create an environment that enhances employee experience. She also oversees the Early in Careers internal initiative, the Young Talent Programme and the Roche Diagnostics Bursary Programme. Prior to joining Roche Diagnostics, Sibongile was the HR Business Partner for BASF, Her experience in HR has been in different industries having held HR positions at Sandown Motor Group, ABSA Bank, BP, Independent News Papers, The Land Bank and Cape Town City Council.  Among other qualifications, Sibongile holds a BCom Honours in Human Resources from MANCOSA and a National Diploma in Public Admin from the Cape Peninsula University of Technology. 


Vladimir Damnjanovic


Vladimir is HR Director Serbia for Continental. He started his career in human resources in 2004, and during the previous eighteen years, he has worked in almost all spheres of Human Resources.


He is a Graduate Marketing Manager and has also completed an Executive MBA at Cotrugli Business School.


He began his career at Tarkett in 2004, where he went from an intern in the Human Resources Sector to a Human Resources Manager. He joined Continental in 2012 when the development of Continental’s first automotive plant in Subotica began.


He currently coordinates the work of the Human Resources Department for all four Continental locations in Serbia, which employ over 2,500 employees in the automotive and auto-tech industries.


Building a successful employer brand is a significant area of ​​his interest because this area combines his many years of experience in human resources with formal education in marketing. Vladimir’s interests are:

  • employer brand perception research,
  • building an employer brand strategy based on data,
  • the brand activation through digital communication channels,
  • building positive candidate experience


Vladimir Khimanych

Vladimir is the Managing Director for Human Resources at Raiffeisenbank since 2014. 

He began his career in HR in 1995 as a consultant of Executive Search & Selection in Manpower. 

In 1997 he moved to Procter & Gamble (P & G) to a position of regional recruitment manager. While in P&G he had various assignments in HR Product supply, C&B, Organization development and new subsidiaries integration. In 2005  while working in P&G he moved to Singapore to lead HR of the detergent Division in AAI (Asia, Australia and India). Later he led HR function for the marketing division in P&G CEEMEA (Central and Eastern Europe, Middle East and Africa) in the company’s European headquarters in Geneva. 

 In 2006 – 2013, he led Human Resources at Microsoft Russia. In 2010 Vladimir received the most prestigious MS award – Microsoft Platinum Circle of Excellence – for his accomplishments in HR. 

Prior to joining Raiffeisenbank, Vladimir was the Head of Human Resources Department at Gazprom Neft (oil subsidiary of the Russian gas company Gazprom). 

Since 2007 up till now Vladimir was annually recognized as the best HR director by Russian Association of Managers. 



Agnieszka Sokołowska

Communication expert with journalistic and PR background. Now EB and internal communication passionate. Mom of three kids and one dog Skuter.

Adriana Jeske

Multitasker, working in the biggest #retail company in Poland as Junior EB Manager. In love with communication and recruitment marketing. Privately, booklover, theater-freak and owner of several tattoos.


Ashleigh Joyce

People don’t join companies. They join people and that is what makes a company culture what it is. I am passionate about crafting stories of our people and culture that is authentic and exciting to job seekers that ultimately drives them to pursue a future here.

Stephani Domako

Naomi Mendez

Experience as an HR generalist, HRBP and talent management

I consider myself a girl with a lot of creativity, curiosity and great social ability; who loves working on people development in an analytical, structured and efficient way.

Nerida Rooney

Having moved to the UK 13 years ago from Australia, I’ve been fortunate enough to have worked in a variety of industries including Education (Goldsmith College), Charities (Save the Children, Amnesty International and Refuge), FMCG (Carlsberg) and now Construction/Utilities/Highways (Kier Group).


I’m currently the Head of Employer Brand and Strategic Resourcing at Kier and I play a key role in attracting diverse talent into the construction industry, and making sure that candidates know what a fantastic industry it is to work in.


I’m passionate about inspiring the next generation of employees and showing them that construction is not just hi-vis and hard hats, a passion that has been inspired by watching my own young children grow and navigate the world. I want the next generation of emerging talent to fulfil their potential and I enjoy inspiring them to find careers that would truly mean something to them. I’m responsible for all things Employer Brand, Diversity and Inclusion and Strategic Resourcing within Kier and provide services that are added value to the business.”

Jordan Beresford

I’m so fortunate to have joined the Sephora team as an Employer Brand Manager. What I love about my role is how I get to flex my creativity by using my background in graphic design, art direction, content creation, social media, digital marketing, and strategy to consult with internal stakeholders to solve complex business and hiring problems, as well as activate Sephora’s Employer Value Proposition.

I love chatting about candidate experience, employer brand, recruitment marketing, UX/UI design, design, graphic design, typography, social media, content marketing, content creation, music, and crime documentaries.

Ericson A. del Castillo

HR Generalist – has extensive experience in talent acquistion, talent management, people development, total rewards, employee relations, organization development and health and safety.

Trainer – certified facilitator for DDI – Interaction Management (Development Dimensions International, US). Conducted programs in coaching, building commitment, performance management and conflict management.

Targeted Selection Administrator – DDI TS Adminsitrator. Has trained and certified interviewers in Singapore, Malaysia and Hongkong.

Specialties: High potential identification and selection
Succession planning
Talent management
Employee relations
Strategic HR

Esther Loo

Over 10 years of technical experience on Optoelectronic, Quality Control (QC), Failure Analysis (FA) and High-Volume Engineering Data Analysis, people analytics and AI.
Managed and lead national and global data architectures projects for government and MNC companies. Involved in government related projects, taskforces, policies and guidelines to further expand digital transformation in the country

Leadership Expertise in:
• Managing Lean Manufacturing, departments
• Establishing new departments and test laboratories.
• Selecting and deploying data mining & analysis, visualization, modeling and reporting tools.
• Rapid decision-making in quality, throughput and efficiency issues.
• Coordinating product-related and process-related Improvement Plans.
• Leading global projects and managing people.
• Driving Task forces for identifying Systemic Engineering issues.
• Driving Global Data Solutions for Engineering.
• Conforming to OSHA requirements.
• Knowledge Management Setup
• Digital HR Strategy and technology adoption

Luca Fornasari

I have gained strong competencies in managing all phases of a media production project and, although I am good with numbers, I have also always been appreciated for my outstanding creative approach!
I have strong capabilities with graphic software and video editing; I have been improving my skills in web designing and I have started to use my media and writing skills to manage and produce contents for web sites and social media.
At the moment I am working in the team responsible for the creative development of social media campaign for the employer branding and talent acquisition at Nestlé, for Europe, Middle East and North Africa.

Gary Lee

A seasoned global HR professional with many years of developing people, teams & organisations across diverse industries, Gary is currently the Organisation & Business Partner Director with Dassault Systems. He was previously leading the Group Learning & Performance for a regional multi-business conglomerate focused on asset management, property development, digital connectivity, and infrastructure. Prior to working in a European MNC as the Global Head of People Development & OD, HR Director, he was the chief HR specialist for a Danish MNC where he designed and implemented a global talent program for over 18,000 employees. He has also held various APAC HR leadership positions in his career. MBA qualified, he is also a regular speaker & panellist at HR conferences and editorial contributor for HR magazines. He has also spoken at TEDx Singapore on the topic of “How to stay relevant?”

Harry Permadi Dirgananto

A seasoned HR Professional with excellent capability in strategic human resource area such as post-merger integration program, organization re-structuring, culture and change management, talent management, and HR development blueprint.

I had experience working in a start-up company in Singapore with multi-national professionals, and also a well-established multi-national company in Indonesia. My experiences also cover various industries, such as IT aviation, financial services, pharmaceutical & distribution, and energy. This enable me to have broad knowledge and capability on how to manage human resource function in different business nature, business process, and culture.

I have a master degree in industry and organization psychology, and was nominated as the best graduate student.

A passionate leader that has the ability to provide quick win program and in parallel provide step by step mid-long term milestones as a roadmap to top management. Believe in the synergy of team performance and the development of authentic potentials of every person. An energetic and motivational manager with good interpersonal skills, communication skills, and excellence presentation skills.

Expertise in:
– Organization Development
– Culture & Change Management
– Learning & Talent Management
– Performance Management
– Business Process Improvement
– Service Management

Jake Bustos

I’m a digital communication & HR professional with nearly a decade of experience in talent management, employer branding, talent acquisition & business partnering. I’m passionate about building organizational capability & empowering people to contribute in their own meaningful ways within & beyond an organization.

I lead employer branding & talent acquisition at Coca-Cola Bottling Investments Group (BIG), a global bottling arm of The Coca-Cola Company whose operations are primarily focused on markets in Asia and the Middle East, covering 15 countries, 49 manufacturing plants, & over 40,000 employees, serving 1.8 billion consumers.

My role gives me the opportunity to connect & work with diverse talents at all levels of the network organization, driving our mission to attract and recruit the world’s best talent who will refresh the world and make a difference.

Mark Puncher

Mark Puncher is a Dad, a CEO and a big fan of gin. He’s spent much of the last 20 years with one hand in marketing, the other in talent attraction and engagement, and both feet in leadership. He has run marketing or employer branding operations in the APAC and the UK for organisations including Guardian News & Media, Hobsons (formerly DMGT Group) and Hanson Wade. Mark lives and breathes employer branding and culture shaping. When he isn’t doing that, his current hobbies include finger painting, 5am ballet and building dens. He also has strong beliefs about the importance of wine.

See Mark introduce what he does and why in a short video at

Gabriel Leal

With a background in corporate communication, culture and sustainability, his career expands over several industries including retail, automotive, and appliances. Gabriel worked his way up from an entry-level position to earn his seat at the Lead of the function of Employer Brand at Iconn. Gabriel is a Certified Change Management Practitioner (PROSCI), what inspires him to always think of an innovative way to face the challenges that come his way. He is passionate about helping his clients to achieve their goals no matter how hard it seems to be.

Ute Neher

My heart beats for HR tech, especially in the fields of recruiting, HR marketing, employer branding and people analytics. My focus is on using technology to help people find their place to grow. For me, technology and digitalisation are opportunity providers that we have to shape. Technology is an enabler but not the starting point, people are always the focus.

What makes me tick? I burn for the topics, and what I do, I do with passion and honesty.

Anj Vera

I am the Founder and CEO of TalentView; and I am passionate about the future of work, ASEAN integration and HR moving toward a more transformational approach to people management. I graduated with distinction from the Level 1 Leader program of Employer Branding College, Australia and also hold an MBA degree from De La Salle University- Manila. I believe that employee experience sits at the heart of every great organization and the work that we do at TalentView allows us to bring this mindset to organizations.

TalentView is an employer branding firm that helps companies build their talent brand with the right strategy, design and technology. We have helped Fortune 1000 companies to increase efficiency in talent attraction, engagement, competency development and talent assessment.

Through our comprehensive portfolio of technology partners including Workplace by Meta, Talegent Online Assessments, PhoenixATS, Hootsuite, Digimind, Indeed and Glassdoor, TalentView sets you up to become a great place to work at scale.

Malcolm Peak

Sometimes when you seek expert advice you wonder if the solution presented is what you really need or what the service provider wants to sell.

In establishing Peak Corporate Solutions I wanted to offer something different…to work with companies needing pragmatic and practical solutions to their problems, bringing some of the best industry thinking to help them.

We’ve been very successful in this endeavour, working with a range of government and private sector organisations on their employer brands to enable them to become “first choice” employers, and advising leadership teams on how to engage their people to be productive and positive about their employment and the organisation they work with.

It’s about delivering practical people solutions to help organisations be successful.

Sarah Wieser-Rittinghaus

Hi I’m Sarah, #employerbranding & #marketing expert and I will take you on my journey @Accenture and show you behind-the-scence moments, cultural insights and upcoming network events.

I’ve lived in 10 cities, studied communications & media psychology, did my semester abroad in marketing at the Shanghai university and worked in Berlin, Munich, Bonn, Sevilla and London.

During my studies I’ve experienced very different working environments – started in a radio station, moved on to a multinational supply chain company, worked for an e-commerce startup, online marketing agencies, a TV production company, HR consulting – and now working for one of the biggest technology consulting worldwide. Where‘s the consistancy? In my passion for #socialmedia and bringing people together.

My top 3 strengths (according to Gallup): I’m a learner, relator and achiever. So let’s connect, have a chat and do great things. ?

Ola Niechciał

A storyteller looking for the best way to attract the right talent with in-depth knowledge of employee-faced communication.

Shella Natasha

Human and communication are two aspects that I closely work with. Human is a social creature that loves socialization and communicating. Always put my best to communicate with humans to achieve the goals.

So, Hi There, I’m Shella. I would love to discuss what we can plan next to make everything great!

Upasana Mohanty

Career Anchor :Technical/functional:
I like being good at whatever I do as a HR professional the challenge is to be challenged and then use my skills to meet the challenge, doing the job properly and better than almost anyone else;

Managerial competence: I did like to atke wider exposure in the matrix organization, to be a Leader. I love to work with problem-solving and dealing with other people, besides I enjoy being resposible and accountable. I will not discount the teams empathetic emotive support in terms of recognition and appreciation for a job well done.

Autonomy/independence: My primary need is to work under convergence of organizational, team and my own rules and ‘steam for excellence;

Entrepreneurial creativity: I love to be creative and keep improving through inventing better ways of operations; I opt to share workload and find ownership very important. Kept idle can easily get me bored and more than wealth – Rewards and Recognition offer The Joy Place;

Service/dedication to a cause: I am driven by service orientation and how I can help others by using their talents.

Amire Saade

Amire has a degree in Graphic Design with expertise in Digital Marketing and Employer branding. 

Graduated from Universidad LaSalle Victoria 

She has worked in different fields, from construction, restaurant, industrial and currently video games. 

Her mission is to create coherence between the internal and external brand of the companies in which she collaborates. 

She is currently Head of Marketing at CGBOT, and She loves her job. 


Aimee Ramos

Experienced Owner with a demonstrated history of working in the financial services industry. Skilled Employer Branding, Organizational Development, and Recruiting. Strong marketing professional with a master focused in Organizational & People Development from Universidade Federal de São Carlos.

Ashleigh Joyce

People don’t join companies. They join people and that is what makes a company culture what it is. I am passionate about crafting stories of our people and culture that is authentic and exciting to job seekers that ultimately drives them to pursue a future here.

Emilia Wietrak

I am passionate about people analytics and evidence-based management. As a consultant, I use insights from I-O psychology and rigorous research methods to help organizations analyze their HR data, understand it, and turn it into actions that improve employees’ performance and experience at work, and contribute to the overall business effectiveness. I share my knowledge through blog posts on people analytics for Orgnostic, and through evidence summaries for ScienceForWork. I am also a lecturer in the Department of People Management and Organization at Esade Business School.

Snezhana Lella

Snezha is a passionate employer branding enthusiast. Her previous marketing background and people management experience allow her to embrace relevant employer branding initiatives. She used to work in IT & telco industries and now she is excited to be a part of one of the Big Four companies.
Snezha recharges her batteries while hiking and spending time with her family and friends.

Ciara Maurice

Ciara works at KPMG in Canada as an Employer Brand Manager. She is a passionate storyteller and advocate for social equality. The most exciting part of Employer Branding for Ciara is the ability to support people in finding their dream jobs by showcasing all the great reasons a candidate should choose to work at KPMG. By using the voices of her colleagues, she can share real-life experiences that tell the stories of others who have found their passion and purpose during their time at KPMG.

In her spare time, she provides consulting support for not-for-profits and writes thought leadership pieces on how to lead teams.

In her past life, she has worked in world-renowned customer service industries, including Magic Kingdom in Walt Disney World.

Manuel Castillo

For the past 10 years I’ve worked with some of the biggest tech companies in the world to help them grow and evolver their brands. With Social Media, SEO, SEM and other tactics, I’ve helped reach the next level in the world of Employer Brand and Talent Acquisition.

I’m also experienced in Recruiting and IT Recruiting, having been part of my all of my roles for the last decade of my life.

Lissandra Mayoral

– Journalist, proofreader and editor.
– Bachelor’s degree in Social Communication with Honours in Journalism from UNESP.
– Post-graduate degree in Written Communication in Companies at PUC-SP.
– Certified in proofreading and text preparation by UNESP Publisher.
– Experience as Employer Brand Advisor and Internal Communication Analyst at Reckitt Benckiser/ C&C Casa e Construção/ Walmart Brasil, working with corporate communication.
– Experience as an Analyst at Cetro Concursos Públicos, working with text revision in general, as well as the production of promotional material and content for Internal Communication tools.
– Experience as Text and Image Editor of a segmented magazine (Food Service News), focused on the economy of the out-of-home food market.
– Experience as a Press Officer for Tourism in the Dominican Republic, Colombia and Portugal.
– Experience in Internal Communication of the banks Cacique and Société Générale.
– 16 years teaching English Language in language school networks and for private students.

Zach Blew

Zach leads Meta’s global employment brand partnerships, job distribution strategy and employee/leadership advocacy program. He’s also a singer, guitarist and home renovation enthusiast currently living in Austin, TX. Connect with Zach on LinkedIn and follow him on Instagram: @zachblew

Jessie Ma

VP People & Development, Greater China and APAC Regional Share Services, Ralph Lauren

Jessie has been committed to People Management and leadership enhancement for more than 15 years, providing strategic planning and implementation, People development, Talent retention, Total Rewards Solution, Organization Establishment, Change Management and Culture Evolution for varies of 500 fortune international companies. She was Director of Human Resources for Christian Dior, LVMH Group, and Vice President of People and Development for Ralph Lauren Greater China and APAC Regional Share Services.

Jessie holds MBA, SHRM Certificate USA, License of Human Resource Management. And she is a committee member of AmCham Retail Association, was a committee member of European Chamber.  Jessie has been specializing in areas of Career Development, Leadership Management, Executive Coaching and Management Consulting etc. since decades. 

Mauricio R.

Mauricio Gutierrez has a degree in Psychology, with a Master’s degree in Human Resources and Knowledge Management and International Certifications in Employer Branding, Community Management and Social Network Management certified by Employer Branding College, Employer Brand Academy, AIHR Academy, Universum Global Academy and Google Digital Academy


More than 10 years of professional experience in the Human Resources area and since 2010 has been linked to the world of new technologies and offering learning and digital experiences for the development and management of candidate and employee experience.


Professionally evolves digitally, uniting the world of people management in companies with new technological trends. Fascinated by the power of digital communication and the learning that it entails, its immediacy and, above all, the possibility of sharing knowledge immediately, with different tools and new pedagogical learning methodologies.


Currently collaborates with companies, universities, business schools and public bodies in initiatives to develop Leadership, Communication, Personal Branding, Employer Branding and Talent Attraction, with the aim of helping in the digital transformation of the different actors involved in the development of talent and employer brand.


Naomi Mendez

Before falling in love with the art and craft of employer branding, James Ellis was a digital marketer with 15 years experience learning how audiences think and behave online.

He has taken those skills and become one of employer brand’s leading voices, developing and activating dozens of brands of every size, running The Talent Cast podcast for more than four years, writing the Employer Brand Headlines newsletter and writing for a number of industry publications.

His mission is to evolve the conversation around recruiting and hiring and to support that mission, he has recently published two books: The Employer Brand Handbook and Talent Chooses You. He lives in Chicago with his wife and daughter.

Rafael Vargas

Rafael Vieira is a Marketing and Branding executive with over 10 years of experience. He has a bachelor’s in Communications with focus in Advertising and an MBA in Marketing. He started his Branding career in the Fashion industry and then migrated to Technology. While working at Accenture, he specialized in Employer Branding and Recruitment Marketing. Now, at Oracle, he leads the strategy for both practices in 9 countries across Latin America.

Raul Velasquez

Raúl is a Marketing and Communication executive with over 10 years of experience, mainly in Corporate Comms, HR and Brand Employee. He has a bachelor’s in Communications Sciences with focus in Organizational Communication and several postgraduate studies related to Digital Marketing, Business and Design. His background goes through global companies in the Automotive, Financial, Tech, Specialized Information & News industries. During the last years he has been focused on developing different strategies and plans to empower Employer Branding and HR Marketing. Today, at Thomson Reuters, he deploys the Global Strategy for Mexico & LATAM and works hand by hand with Talent Acquisition to improve hiring issues.

Santiago Edelberg

Santiago is a Marketing and Communication executive with over 20 years of experience. He has been co-creating cultural transformation projects for more than 7 years, implementing employer branding strategies and campaigns in several industries. He has worked and lived in Argentina, UK, Costa Rica and now Chile, where he currently leads EY´s Employer Brand initiatives for the Latam South region, looking after Argentina, Brasil, Chile, Paraguay and Uruguay.

Heather Leszczewicz

Heather Leszczewicz is a former journalist who transitioned from writing community stories in the Chicago area to employee stories from around the globe for Fortune 500 companies. Her current role is Recruitment Marketing Manager at Conagra Brands. She is a champion for employer brand, recruitment marketing and diversity, equity and inclusion efforts. She’s a social media enthusiast who is caffeinated at all times and loves a good personality test.

Dumitrita Ghenciu

My mission is to create a bridge between employers’ and candidates’ needs.

It is an exciting journey, and I am happy to be among Employer Branding practitioners who set the benchmark for this industry in Romania. For me there is no unique solutions that fits all needs. Therefore, in my current role I build synergies and I create the best platforms for integrated campaigns addressed to our diverse target groups.

Even if Bosch has a global EVP, we are constantly looking for local authentic, consistent, and outstanding messages.

What is certain is the fact that this approach would not be possible without my extensive experience that focused across all growing industries in Romania during the past 9 years, together with a portfolio of more than 50 Employer Branding Projects ranging from Graduates Campaigns to defining and localizing EVPs.

Ingrid Feijó (Lila)

A hard-working and fast-paced passionate young woman who is eager and willing to work and learn with people from different walks of life. Right after her graduation at college and no experience in Employer Branding (EB), Ingrid (or Lila) had the opportunity to put theory into practice when developing the Employer Branding department from scratch at Loft (Brazil’s fastest startup to become a unicorn).
Three years later, Ingrid and her team had already built and structured the department, as well as having defined Employer Branding’s EVP and strategy aligned to the business and Loft’s culture, how to use social media to boost its results and to achieve the right talent, all the tactical planning to make it happen by working as team with stakeholders, and how to measure the impact of EB for talent attraction.

Macy Lim

Macy is a seasoned communications professional with experience in employee communications locally and globally, communications channels, employee engagement events, employer brand, and advocacy. She is a self-proclaimed grammar nerd and geek at heart. Macy began her career in engineering and technical marketing, and now enjoys applying her geek-powers to analyzing data  and writing the occasional few lines of code to customize a communications platform.

Shu Hu

With 8 years’ of hands-on experience in employer branding from planning to implementation, Shu has led projects including EVP development, campus campaign, social media management, employee experience upgrade, etc., serving companies in various scales.

Roy Wang

– Brand Professional in working on brand rebuilt and brand establishment
– Communication Professional in both external and internal field
– Brand Consultancy includes Industry, Market, Competitors and Consumer anlaysis with brand strategic planning
– Marketing professional in working on Marcom event planning and execution
– Strategic Planning in Marketing Field
– Seeking best solutions for Employer Branding & Employer Marketing

With over 15 years’ experince in Marcomm and Employer Branding field with Msc Marketing Management degree in UK

Specialties: Negotiation, Planning, Consultancy, Communication, Branding and identity, Employer Branding, Employer Marketing & Technology, Internationalism, Strong execution, Marketing Professional, Marketing

Alex Brown

Alex Brown has over 12 years of experience managing talent acquisition advertising, recruitment marketing, employer branding, and social recruiting efforts. Alex has lived in the Netherlands since April 2021; today, he is Global Recruitment Marketing Manager for, contributing to the resurgence of the global travel industry in 2022 and beyond. His scope includes all strategic efforts around talent attraction, advertising, media, global employer branding, strategic partnerships, and more. With the goal of the ‘Connected Trip’ in mind, Alex is helping Booking along our journey of being a world class employer of choice, in particular of technology and operations talent. Alex has consistently moved back and forth between the client and vendor side of the table throughout his career, working in house at Fortune 500 brands like Fiserv/FirstData and Waste Management Inc, while also supporting customer accounts as a strategist at TMP Worldwide (Radancy) and a consultant with Allegis Global Solutions RPO. His passions include cooking, LGBTQIA+ Advocacy, the outdoors, electronic music, sustainability, and his adopted cat, BeBe the tabby. 

Jane Zhang

Jane ZHANG, current HRVP, Lilly China, has over 20 years of broad HR leadership experiences in different industries both in US and China. 


Jane holds a bachelor’s in Applied Mathematics from Zhongshan University, and a master’s in Human Resources Management from Rutgers, State University of New Jersey. In previous working experience, her passion and ability in driving innovation, building digital capability and organization agility were highly valued throughout the company. Meanwhile, she is also a well-respected leader for her passion in developing leaders and making a difference, with a strong track record of delivering innovative organization solution and building strong business partnership. 


As of the program launch in early 2021, under Jane’s leadership, Lilly China EVP has been gaining positive market feedbacks and employee resonance. 


Ching Li Chew

Ching li has more than 20 years HR professional experience in outsourcing, shared services, consulting and corporate HR leadership roles. She brings a wealth of experience in areas of both Strategic Business Partnering and Total Rewards across various industries including one of the big 4 audit firms, banking, insurance, FMCG as well as Escalator and Elevator industry.

Her extensive work experience in renowned MNC companies have shaped her expertise in the following areas: HR Transformation projects, Organisation Development, Compensation & Benefits Strategy, Performance Management, Talent Management & Succession Planning, Employee Experience and many more. Ching Li is currently leading and driving the Empowered People strategy in KONE Malaysia.

Loo Han

Career objective :
I want to build my HR profession in a way that is authentic to WHO I AM, WHAT I DO and WHAT I WANT TO ACHIEVE.

People Core Interests:
Performance Analysis | Total Reward Management | Talent Acquisition | Talent Development | HR Policies and Processes |

Organisational Core Interests:
People & Culture Realignment | Driving Change Initiatives & Programs| Assessing Employee & Employer Experience | People Coaching

Others Interest:
Cooking | Community Works | Lecturing | Public Speaking Engagements | No To Bullying & Mobbing Advocate

Guilherme Roque

I am a communication professional with over 12 years of experience. I started studying journalism, then migrated to advertising and specialised.

I started as a copywriter. I’ve been on the agency side and was a copywriter within the company itself. Today, I live the corporate culture and the challenge never stops. I had the opportunity to enter the People area and didn’t I fall in love?

Looking at our first clients, the employees, engaged me even more in the world of communication. Not to mention the opportunity to work in areas such as Institutional Communication, Endomarketing and Employer Branding.

Speaking of Employer Branding, my great case is that I managed to implant the area in a giant company like Riachuelo. I did all the presentation of the area, business plan and policy for my general management and the People and Sustainability board.

You can hear more about this subject in the special podcast I recorded with the team of Employer Branding Brasil:

I also participated in the launch of the Workplace from Meta for over 40,000 employees. A real revolution!

Today, I work as Coordinator of Internal Communication and Employer Branding at Riachuelo, raising the area increasingly as an important and strategic partner for building our ecosystem of fashion, lifestyle and financial products.

Kalil Blanco

Passionate about culture, behavior and technology, I have developed my expertise on corporate communications, planning and leading stakeholders relationships, culture, engagement and digital marketing (inbound/outbound) projects for major multinational and Brazilian companies, driven by the relevance of building authentic relationships and trust.

Hannah Zhang

Passionate about culture, behavior and technology, I have developed my expertise on corporate communications, planning and leading stakeholders relationships, culture, engagement and digital marketing (inbound/outbound) projects for major multinational and Brazilian companies, driven by the relevance of building authentic relationships and trust.

Develop the core executive supply chain of Mengniu

Lead the employer brand and communication strategy of Mengniu as a young force

Design the prototype of the Group’s meta-universe plan

Marina Foltran

Marina Foltran, publicist, works with marketing & events for LATAM at Hyundai Motor Brasil. With a career focused on communication, marketing and branding, Marina has worked with large corporations such as Caterpillar, RSM and Delphi. She believes that to become a successful professional, you must leave your mark wherever you go and allow yourself to be human.

Talking to people is what she likes to do most in his spare time and where he looks for energy to be better.


Marina takes singing lessons as a way to express herself.

Ashleigh Joyce

People don’t join companies. They join people and that is what makes a company culture what it is. I am passionate about uncovering and amplifying start up cultures as they evolve and scale into the companies they want to be.

Suzie Clavery

I’m graduated in Industrial Design and Post Graduated in Marketing by Universidade Presbiteriana Mackenzie. Over 10 years ago I combined my passion for Marketing with Human Resources and was one of the first professionals to work effectively with Employer Branding in Brazil.

I found my professional purpose when I started using Marketing and Branding to connect amazing companies to talented professionals, helping people to be happy in their careers, having better work experiences, and companies to have more effectiveness in their products and services with the right talents.

I am the creator of the hashtag #NotSeeThisCompany, broadcasted in the main social networks to point out company attitudes and behaviours that are not consistent with Employer Branding, Candidate Experience and Employee Experience best practices and that can (and should) be improved.
I am internationally certified in Employer Branding by the Employer Branding Academy and I have already been a speaker in the most significant HR events in Brazil, such as CONARH, HR4 Results, Kenoby Talks, Employee Journey Brazil, DisruptHR, Social Media Week, among others.

Together with Caio Infante and Whiny Fernandes, I am co-founder of Employer Branding Brasil (, the largest ecosystem of channels about Employer Branding in Brazil, an initiative of people passionate about promoting the culture and management practices of organizations that are considered the best companies to work for. I am currently the Employer Branding Manager at UnitedHealth Group in Brazil.

Mark Horley

I’m CCO and Co-founder of Tonic, I’ve worked with international brands across a very wide variety of sectors, developing global, national, and local EVPs and employer brands that works right through the employee experience. We’ve won over 100 awards for our work and I truly believe that the best creativity does more than just make you attractive, it build a loyalty that’s hard to break.

Stacy Zhao

Talent Acquisition Director, Mengniu Group

Over 10 years leadership experience in recruitment and employer branding across Asia, with most exposure to Consumer Industry (served Nestle/Starbucks/Burberry on their EB localization), and Hi-Tech Industry (served for Apple/Intel on sizing up local team during fast expansion).

Queen He

Human Resources Vice President

Lacoste Greater China



Queen has served as L’Oreal China Learning & Development Manager, Nike Greater China Talent Development Director, LVMH Fashion China HR Director, and Senior HR Director in Asia Pacific for VF brands – The North Face Brand and Direct to Consumer Division. Queen has worked in human resources in global 500 companies for more than 20 years. She holds an international MBA degree from Fudan University and the University of Hong Kong.


Personally engaged in human resources strategic consultation and talent development in the Hotel, Medicine, Cosmetics, Sports, Fashion and other industries. Queen has led a variety of different types of organizational acquisitions, mergers and changes, and experienced the start-up stage of enterprise development to the stage of growth and maturity. Serve as an internal executive coach and share with external companies on talent development, succession planning, organizational structure design and restructuring, leadership development, youth coaching, etc.


Over the past 20 years, Queen has been successively certified in DDI leadership courses, AMA Performance Management Instructor, Skill & Will MBTI Personality Test, Insights Personality Test, Hogan Leadership Test, CCL 360 Degree Feedback Tutor, Kates Kesler Organizational Architecture Design, Korn Ferry led the arts Test and others.

Meagan Michaels

Meagan is a book worm, house-plant killer and Employer Brand Leader at Bupa A&NZ. She has worked agency-side and in-house in employer branding and marketing for some of the world’s biggest brands. From the experience she gained living and working in Australia, Sweden, and the UK, Meagan is a passionate believer in the power of words and knows a thing or two about strategy and creative problem solving.

Andrea Ewers

Angela Ewers is the Chief People Officer at HT&E and ARN and is based in Sydney, Australia. Her passion is building workplaces where people can thrive and do their best work. Angela is a thought-leader with broad and deep experience, gained through working in a line management, change and HR roles with organisations including James Hardie Building Projects, Lion, Caltex Australia Petroleum and Yum! Restaurants International. Angela takes a people-centric approach to developing the organisational systems, tools, structures, and practices that enable constructive workplace cultures and is an experienced coach and leader. Angela holds a Master of Business Administration and is a Certified Practitioner of Human Resources with the Australian Human Resources Institute.

Irakly Marganiya

Co-founder & Commercial Director at makelove agency.
makelove is a global employer branding agency with offices in London, Tbilisi, Moscow and Johannesburg. We specialize in creating and promoting employer brand. We’ve created, developed and promoted employer brands since 2012.

Rogério Vinturini Ferreira

20 years’ experience in Corporate Communication, working with Employer Branding, Internal and External Communication for various segments such as health, services, telecommunications and outsourcing, automotive, engineering and cultural. Performance in the areas of Corporate Communication, culture actions and employee engagement, with focus on Employee Experience and Employer Branding, Endomarketing Campaigns, HR Internal Consultancy, Corporate Projects, Communication Channels (Intranet, Internal Magazines, Wall Newspaper, Corporate TV, Press Releases, Newsletters and Crisis Management). Experience in budget control of the area, in the interface with communication agencies and in the contact with suppliers for the development of internal actions and printing materials for dissemination. Ability to lead teams.

Luca Fornasari

Noa Ohayon Bab

I’m a change agent with global experience driving leadership development and organizational transformation that aligns people development goals to critical business needs, building and reinforcing skills and behaviors for employees and consumer communities to achieve their full potential and engage in their careers.

With 10 years of experience in Talent Development, Employer Branding & Communication, and Change Management, I anticipate and evaluate learning and development needs and roll out programs that make an immediate impact, taking startups, tech, and large-scale global organizations to the next level.

Often branded as a social media influencer with a unique talent for engaging prospects, customers, and employees, I position companies as the “employer of choice.” Analytical and results-oriented, I use best practices and data-driven analysis to increase talent/leadership bench strength by driving targeted initiatives and employee/leadership development programs that elevate strengths, capabilities, and knowledge supporting a diverse workforce.

► After realizing a need for a place to empower underrepresented communities in Career and Employment, co-founded Dana and Noa Make My Career – Israel’s leading Job Search community with 90K+followers and 250K monthly reach; delivered 6K+ hires
► Initiated training and enablement program that lifted targeted Diversity & Inclusion hires by 50%, preparing the company for tomorrow’s diverse human capital and organizational development needs. (eBay)
► Crafted and deployed multi-channel communications focused on key differentiators that set the company apart from competitors –restored eBay’s ranking as “Top 30 Best Companies to Work For.”
► At a leading NGO, I played a pivotal role in transforming a team with low morale into a cohesive Agile delivery team committed to the pursuit of excellence through collective ownership – raised team satisfaction 70% and reduced turnover 80%.
► Lead20@MIT, 2019: Selected to participate in a leadership program for global influencers in inclusion, leadership, and advocacy for social justice. (15 from 300 candidates)

On the personal side, I pride myself on being a global citizen and thought leader. I have worked across multi-cultural borders on female entrepreneur empowerment, social justice, and DE&I.

📌 Specialties: Community Development, Learning & Development Strategy, Change Management, Internal Communication, Program Management and Execution, Process Improvement, Knowledge Management, Social Collaboration, Organizational Design.

James Ellis

James is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an employer brand and talent strategy expert, author, keynote speaker, practitioner, and podcaster with a wealth of experience across multiple industries. James’ achievements include authoring what’s been called the bible of employer branding, managing the number one employer brand newsletter in the world and helping companies globally establish and develop their ability to hire talent.

There were masterclasses in 12 HOT TOPICS led by experts worldwide!

    • When it comes to finding a new career, people believe their peers more than CEOs. In this masterclass, we will help you turn your employees into true brand ambassadors. You’ll discover new ways to create social media content that converts candidates into hires and position your brand as a great place to work.
    • 120 min masterclass + 45 Q&A

    JOIN US!

  • We will unpack the meaning of creativity, a big idea and the insight. We will teach how to discover insights and use them in communication with employees, how to outshout the competition and draw the attention of your audience. We will teach how to use creative techniques and will practice their application to HR areas in real time. Also, we will show a lot of cases and try to inspire the participants to creative solutions.

    120 min masterclass + 45 Q&A

    JOIN US!

    • Crafting stories is incredibly important. Learn how to develop the right storytelling strategy, understand your target audience and create compelling content. Take away helpful tips and techniques to create your own employer brand stories.
    • 120 min masterclass + 45 Q&

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  • Creativity and storytelling is the magic in your employer brand. It’s how you build strong connections, make people feel positive towards you, and creates a sense of loyalty in your candidates and your colleagues. In this masterclass we’ll look at employer brand in the whole brand structure. The techniques for storytelling, the bonds of loyalty and how to use creativity through every point of employee experience.

    120 min masterclass + 45 Q&A

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  • Are your efforts to build a strong employer brand paying off? In this masterclass, you will learn about actionable KPIs to measure the employer brand health, and to keep an eye on the factors that can improve (or undermine) the effectiveness of your employer branding.

    120 min masterclass + 45 Q&A

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    • Learn how to measure your employer brand and how to build a KPI dashboard. It will enable you to make informed decisions about your strategy and help you better communicate the value to your team or management.
    • 120 min masterclass + 45 Q&A

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    • Learn how to discover employees and candidates on a more personal level. Understand their potential drivers, motivations, what they wish and they have in common. Establish deeply human connection with the right talent.
    • 120 min masterclass + 45 Q&A

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    • How do you align your employee value propositions to your candidate experience? How do you ensure that each touchpoint leads to better conversion? In this session, learn how you can deliver authentic messages throughout the recruitment process, discover the top EVPs that resonate most with specific talent segments and drive results that impact talent attraction, engagement and retention.
    • 120 min masterclass + 45 Q&A

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    • Your employer brand does not live in a vacuum. It exists relative to other companies. You might think you offer innovation to prospects and candidates, but is that in comparison to the post office or Tesla?
      While understanding your competitive talent ecosystem is critical to building a strong employer brand, it is the most often skipped. In this masterclass, you’ll get hands-on experience learning how to audit your competition and how to leverage what you’ve learned to strengthen your employer brand.
      For this session, please bring two competitors you regularly compete with for your talent. We’ll run through a framework of how to evaluate a brand, you’ll watch me audit a company, and have the chance to start your own audits while asking questions to me and the rest of the room.
      We’ll conclude by considering how to use this new info to inform your employer brand strategy
    • 120 min masterclass + 45 Q&A

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    • Ensure that your employer brand, EVP messaging and experiences are relevant across multiple audiences is key to enabling organisations to to attract, engage and retain top talent. How can we take the EVP and embed it into the employment experience to make it relevant, engaging and authentic? How can we use the EB strategy and EVP to build the employment experience we want our people to have – from attraction and recruitment to onboarding and all the way through to exiting the organisation. Focus areas are: understanding the needs and experiences of your audiences;building a framework to deliver relevance for each audiences; developing a strategic an action plan to activate your EVP across the lifecycle.
    • 120 min masterclass + 45 Q&A
    • Setting up an EVP should be of strategic value for your company. Learn what steps and procedures to follow to create your company’s EVP. It is about defining your brand, your vision, attracting and retaining your best talent on the way to your company’s strategic business goals.
    • 120 min masterclass + 45 Q&A

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    • An employer brand strategy and having employees as ‘internal influencers’ transforms from a nice-to-have initiative into a must-have initiative. Learn how to turn your employees into influencers as they are one of the most trusted source of information. We will showcase how to create and leverage these organizational assets from A to Z. Our plan is to go through every step and roadblock and share as practical content as possible.
    • 120 min masterclass + 45 Q&A

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    • Learn how your company will benefit from a data-driven approach in employer branding and how to apply it. By using data you will make well-informed decisions, reduce your costs, attract more relevant talent to your company, manage talent expectations and will know what to do to exceed these expectations.
    • 120 min masterclass + 45 Q&A

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    • Global skill shortages mean that good employer branding is fast becoming a critical asset for any organisation. It’s especially important for start-ups, who don’t have the advantage of a well-established employer reputation that they can lean into to attract and retain talent. But employer branding can be expensive and time consuming. How can you get your employer brand up and running when budgets are limited and time is precious? In this session, I’ll show you how you can research & develop your own employer value proposition, then create an impactful employer brand, minimising the cost and time involved.
      The session will cover:
      Scoping your project, understanding what you can and can’t outsource
      Developing a business case and raising funds
      Creating co-project partnerships with friends and affiliates
      Conducting your own market and competitor research
      Conducting your own internal and external audience research
      Creating your unique employer value proposition
      Developing your creative identity
      Turning your employees into your employer brand evangelists
    • 120 min masterclass + 45 Q&A

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    • Being an employer of choice is only the first step. In a tight talent market you need to be one of the first companies top talent would consider as a future employer, and you need to remind your current employees why your organisation is a first choice for them too.In this session, Malcolm Peak, the founding director of specialist EVP development consultancy Peak Corporate Solutions will share his experience and help you appreciate the importance of aligning the market perception, leader aspiration and employee experience of your employer brand.  He will also share the principles of developing a compelling EVP that will help your organisation become a first choice for the talent you seek to recruit and retain.Key points Malcolm will cover include:
      • Self-reflection on the power your current brand and how you have a brand whether you like it or not.
      • Breaking down assumptions – challenging the inherent bias in your organisation.
      • Embracing diversity – making it easy for candidates to see themselves working with you and for employees to see the value in staying.
      • Understand the different variables that influence your brand – market perception, leader aspiration and employee experience.
      • Building your brand and answering the question – “why should I work with your organisation?”
    • 120 min masterclass + 45 Q&A

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Who was leading this?

Anj Vera (Philippines) 🇵🇭

CEO at TalentView

Michelle Lynch (Australia) 🇦🇺

Head of Employer Brand Projects at Employer Branding Australia

Emilia Wietrak (Spain) 🇪🇸

I/O Psychologist, Consultant & Researcher

Ola Niechciał (Germany) 🇩🇪

Team Lead Employer Branding at Zalando

Malcolm Peak (Australia) 🇦🇺

Director at Peak Corporate Solutions

Mark Horley (UK) 🇬🇧

Chief Creative Officer & Founder at Tonic

Sam Neo (Singapore) 🇸🇬

CEO & Founder of StoryBuddy

Manuel Castillo (Mexico) 🇲🇽

Lead Marketing Strategist – Employer Brand at EPAM Systems

Omer Chen (Israel) 🇮🇱

Employer Brand Expert

Roy Wang (China) 🇨🇳

CEO & Founder of ITS Consulting

David Thompson (UK) 🇬🇧

Employer Branding Consultant & Director at Employer Brand Made Easy

James Ellis (USA) 🇺🇸

Employer Branding Nerd at Employer Brand Labs

Igor Trofimov (Georgia) 🇬🇪

Creative director at makelove agency

Kalil Blanco Spiandorim (Brazil) 🇧🇷

Senior Manager at Trama Communicaco

Mark Puncher (Australia) 🇦🇺

CEO at Employer Branding Australia

David Macciocca (Australia) 🇦🇺

Founder & CEO at VideoMyJob

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