Employer branding expert with a proven record of building the brand identity for recruiting, employees and stakeholders.
Creative marketing enthusiast, with over 10 years of experience creating and leading B2C strategies and campaigns, PR, and social media for top global brands. Proficient in events, content, and digital tools that build love brands. Talented at establishing win-win partnerships that deliver mutual value and revenue streams by measuring and optimizing performance.Driven by values, with a great passion for people and culture. The integration of HR and Marketing fascinates me and the opportunity to “do good”, for the brand and its consumers (employees) motivates me day-to-day. I enjoy this great opportunity to take part in the emerging “employer brand” community in Israel and to create global “employer LOVE brands”.