Grete Kivi is a Global Employer Branding manager at Bolt, the all-in-one mobility app with over 150 million customers in 45+ countries.
Grete is a Marketing lead with versatile experience in the banking sector and working with early-stage startups. Currently, she’s building Bolt’s Global Employer Branding function, focusing on data and streamlining global and local employer branding strategy. At Bolt, she covers various topics such as Employer Branding, paid social media advertising, Bolt’s career page, organic social media content, events, and Employer Branding roadmaps.
Fun fact – Bolt’s Employer Branding team reports to the VP of growth. During the case study, Grete will focus on how they’re measuring Employer Branding impact at Bolt – what metrics they’re following, what data they’re using as a strategy input, and what can be considered a direct data input vs. a control metric.