12+ years in employer branding, communications and creative solutions for HR;
teacher at universities, HR and creative schools (topics: employer branding, HR communications, trends, creative, recruiting and guerrilla marketing);
keynote speaker at EBstars America, Ebstars EMEA, HR&Traing Expo, HR Tech;
member of the jury of Recruitment Marketing Awards (RMA) from 2020, Employer Branding Brazil from 2023.