I am Judit Ruiz, an Employer Branding Manager at PayFit Spain. I began my career as a Talent Acquisition Specialist at INDRA, a vastly different environment, where I developed my expertise in recruitment. At PayFit, I focus on promoting the company’s image to attract top talent. Collaborating with marketing teams across the UK, France, and Spain, I manage our online presence through recruitment campaigns and strategic partnerships. I also enhance PayFit’s online reputation and engage in candidate-focused events, using a data-driven approach for effective communication.