Kristen is Senior Manager of Global Branding and Communications at McKinsey & Company. In her role, she increases global awareness of the company’s career paths through authentic storytelling and multichannel amplification. In addition to designing the marketing and communications strategy, her responsibilities include content and message development, reputation management, and messaging training.
Previously, Kristen was the global social media lead for TransUnion, where she oversaw strategy, organic and paid campaigns, company policies, crisis communications, the employee advocacy program, executives’ LinkedIn content, reputation management, social listening, vendor and agency selections, and more. She is currently a Northwestern Medill graduate student pursuing her master’s in marketing.
