Originally from Austria, Sandra has been living in Amsterdam with her family for the past 10 years. With over 12 years of marketing experience in the HR industry, she has worked in both small organizations and larger, complex matrix environments. For the past 8 years, she has specialized in employer branding, helping companies enhance their reputation and attract top talent. Sandra is passionate about new technologies, digital trends, and innovative software that provide outstanding user and candidate experiences. Her expertise lies in leveraging these tools to create compelling employer brands that stand out in a competitive market.