Vicki is an expert in EVP & Employer Brand and the Founder of ‘The EVP Consultancy’, where she supports organisations in developing and activating powerful EVPs and Employer Brands.
Prior to this, Vicki headed up EVP, Employee Experience and Employer Brand at Boots, BAE systems and Currys, leading each business to step change their talent attraction and create positive change in their culture.
Before moving to HR, Vicki built her early career as an award-winning marketeer in Consumer Marketing, Brand and Customer proposition, leading the biggest advertising campaigns at Boots and made no less than 64 TV ads including the “Here come the girls” series. She is a strategic marketeer who draws on both art and science to drive far reaching impact on a business, setting it apart from its competitors