Agenda 2025
Day 1
Please note: All times listed in the schedule are in CET (Central European Time).
- 04 Nov Day 1 – EVP & Strategy
- 04 Nov Day 1 – Internal Brand Activation
- 04 Nov Day 1 – External Brand Activation
Hello, Employer Branding Stars!
Panel discussion: To use or not to use AI? Authenticity, ethics, biases in employer brand management.
Host : Barbara Zych, PhD Panelists: Mike Parsons, Ádám Horváth, Dragos Gheban, Dragos Gheban
Case study: Reframing Employer Branding: Redefining Roles and Responsibilities.
Timothy Schepis - Coupang (Korea S 🇰🇷)
Case study: The Equity of EVP: Stories, Strategy and Impact.
Arti Gangaiya - NatWest Group (India 🇮🇳)
EBstars Awards 2025 Ceremony
Barbara Zych, PhD
Lunch break
Recharging our batteries before we jump into the second part of the day.
Case study: From slogan to system: how to truly integrate your EVP into every HR touchpoint.
Tatiana Koval - Apostrophe Media (Brazil 🇧🇷), Sofiya Gaynutdinova - Beeline Uzbekistan (Uzbekistan 🇺🇿)
Case study: Numbers Don't Lie: How We Built a Data-Driven Employer Brand at CD PROJEKT RED.
Martyna Prus - CD PROJEKT RED (Poland 🇵🇱)
Case study: Scaling with Soul: How to Grow Without Losing Culture.
Fernando Rente - EY (Portugal 🇵🇹), Sérgio Godinho - EY (Portugal 🇵🇹)
Panel discussion: AI in Employer Branding: Hype, Hope, or Human Advantage.
Host: Rachel Bourne (USA 🇺🇸) Panelists: Whitney Wilber, Courtney Harris, James Ellis
See you tomorrow
Hello, Employer Branding Stars!
Panel discussion: To use or not to use AI? Authenticity, ethics, biases in employer brand management.
Host : Barbara Zych, PhD Panelists: Mike Parsons, Ádám Horváth, Dragos Gheban, Dragos Gheban
Case study: How to engage employees as brand ambassador.
Liu Shu - Jaguar (China 🇨🇳)
EBstars Awards 2025 Ceremony
Barbara Zych, PhD
Lunch break
Recharging our batteries before we jump into the second part of the day.
Case study: Practical adoption of AI in EB at DataArt: from personal productivity to EVP.
Anna Velikoivanenko - DataArt ( UK 🇬🇧)
Case study: How EY’s Gen Z entry-level program is winning across Latin America.
Aricia Palma - EY (Brazil 🇧🇷)
Case study: The Importance of EVP Branding Across ALL segments of your construction organization: Why Your Benefits and Values Matter.
Alison Tripp - DPR (USA 🇺🇸)
Panel discussion: AI in Employer Branding: Hype, Hope, or Human Advantage.
Host: Rachel Bourne (USA 🇺🇸) Panelists: Whitney Wilber, Courtney Harris, James Ellis
See you tomorrow
Hello, Employer Branding Stars!
Panel discussion: To use or not to use AI? Authenticity, ethics, biases in employer brand management.
Host : Barbara Zych, PhD Panelists: Mike Parsons, Ádám Horváth, Dragos Gheban, Dragos Gheban
Case study: Effective paid campaigns: how Mondelez leveraged media to build strong employer brand.
Mukta Patil - Mondelez (India 🇮🇳)
Case study: Creating the She is Tech Podcast with the help of AI.
Bianca Sousa - Intellias (Portugal 🇵🇹)
EBstars Awards 2025 Ceremony
Barbara Zych, PhD
Lunch break
Recharging our batteries before we jump into the second part of the day.
Case study: You Don’t Own the Brand – They Do.
Raz Mitzna - The Mirzna Team (Israel 🇮🇱)
Panel discussion: AI in Employer Branding: Hype, Hope, or Human Advantage.
Host: Rachel Bourne (USA 🇺🇸) Panelists: Whitney Wilber, Courtney Harris, James Ellis
See you tomorrow
Day 2
Please note: All times listed in the schedule are in CET (Central European Time).
- 05 Nov Day 2 – EVP & Strategy
- 05 Nov Day 2 – Internal Brand Activation
- 05 Nov Day 2 – External Brand Activation
Hello, Employer Branding Stars!
Panel discussion: Do we own our EVP? Agile EVP approach on rise!
Host: Charu Malhotra (UK 🇬🇧), Panelists: Clair Bush, Dominic Joyce, Matthew Jeffery, Katrina Fox, Charlotte Johns
Case study: Small Brand, Big Voice: How to Compete with Giants When You're Not a Unicorn.
Judit Ruiz Pérez - FiSer Consulting (Netherlands 🇳🇱)
Case study: How employee engagement survey helped us in building our EVP globally.
Aneta Bochenek - StoneX (Poland 🇵🇱)
Panel discussion: Measuring Employer branding, are the old metrics enough?
Host: Neha Jain (UAE 🇦🇪) Panelists: Vikrant Goyal, Adnan Lokhandwala, Sarang Brahme, Girish Kohli
Lunch break
Recharging our batteries before we jump into the second part of the day.
Case study: How To Crack the R&D Talent Code: Develop an Agile Employer Brand.
Omer Chen - MSD Animal Health Technology Labs (Israel 🇮🇱)
Case study: EVP that connects 22 countries, 2,200 restaurants, and 44,000 people into one cohesive community.
Patryk Atłas - AmRest (Poland 🇵🇱)
Panel discussion: Culture, Authenticity & Influence: How Gen Z Is Rewriting the Employer Brand Playbook.
Host: Almasi Samuels Panelists: Austin Okolo, Tim Grimes, Alicia Richardson
Case study: Don't start spending $$$ on EB strategy, start from asking your team.
Lucas Bosco - TIM Brasil (Brazil 🇧🇷)
See you next time!
Hello, Employer Branding Stars!
Panel discussion: Do we own our EVP? Agile EVP approach on rise!
Host: Charu Malhotra (UK 🇬🇧), Panelists: Clair Bush, Dominic Joyce, Matthew Jeffery, Katrina Fox, Charlotte Johns
Case study: Walk before you talk. How to leverage your employee experiences as an employer branding channel.
Anna Gullstrand - Mentimeter (Sweden 🇸🇪)
Case study: Let's go! Inspiring the next generation at Hitachi Energy.
Saskia Lafond Rive - Hitachi (Switzerland 🇨🇭)
Panel discussion: Measuring Employer branding, are the old metrics enough?
Host: Neha Jain (UAE 🇦🇪) Panelists: Vikrant Goyal, Adnan Lokhandwala, Sarang Brahme, Girish Kohli
Lunch break
Recharging our batteries before we jump into the second part of the day.
Case study: Internal engagement campaigns: How employee sentiment shapes engagement and success.
Inna Serhiychuk - DXC (Poland 🇵🇱 / Ukraine 🇺🇦)
Case study: How to create the most impact with a small team.
Grete Kivi - JetBrains (Estonia 🇪🇪)
Panel discussion: Culture, Authenticity & Influence: How Gen Z Is Rewriting the Employer Brand Playbook.
Host: Almasi Samuels Panelists: Austin Okolo, Tim Grimes, Alicia Richardson
Case study: Discover how leading Brazilian companies created career sites that truly convert the right talent.
Angélica Madalosso - Angélica Madalosso (Brazil 🇧🇷)
See you next time!
Hello, Employer Branding Stars!
Panel discussion: Do we own our EVP? Agile EVP approach on rise!
Host: Charu Malhotra (UK 🇬🇧), Panelists: Clair Bush, Dominic Joyce, Matthew Jeffery, Katrina Fox, Charlotte Johns
Case study: The power of authentic storytelling: Ather Energy’s journey.
Rohith Hariharan - Ather (India 🇮🇳), Charu Satija - Ather (India 🇮🇳)
Case study: Building Employer Branding Strategy at Scale in 17 Countries.
Evgeniia Pelevina - Foodora | Foodpanda | Yemeksepeti (Germany 🇩🇪)
Panel discussion: Measuring Employer branding, are the old metrics enough?
Host: Neha Jain (UAE 🇦🇪) Panelists: Vikrant Goyal, Adnan Lokhandwala, Sarang Brahme, Girish Kohli
Lunch break
Recharging our batteries before we jump into the second part of the day.
Case study: Employer Brand in a world that doesn’t believe you.
Mark Horley - Tonic Agency (UK 🇬🇧)
Case study: How we turned event venue into huge Deloitte playground.
Igor Trofimov - makelove agency (Brazil 🇧🇷), Mauricio Moura (Brazil 🇧🇷)
Panel discussion: Culture, Authenticity & Influence: How Gen Z Is Rewriting the Employer Brand Playbook.
Host: Almasi Samuels Panelists: Austin Okolo, Tim Grimes, Alicia Richardson
Case study: The EVP is Dead. Gen Z Is Watching What You Do Next.
Jillian O’Malior - Jillian Does Branding (USA 🇺🇸)
See you next time!
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