Employer Branding and Recruitment Marketing Specialist Assisting Heads of Human Resources to integrate their Employer Branding strategies saving costs by improving talent experiences and expectations.

I am a global citizen and strategic employer branding expert who loves developing talent, finding new ways for companies to be attractive and making employees truly believe in the company they work for. People are everything to a business so I take my position as guardian of attraction and mobility at Statkraft, very seriously.

My passion and what gets me up every day is employer branding and I am highly skilled in creating Employer Value Propositions and developing end to end employer branding strategies at both a group and local level. I am comfortable leading the process from development of a strategy all the way to creating brandbooks, visual identity, market deployment tools and local activation plans.
In addition to developing strategies and tools, I also am experienced with training and supporting HR, Communications and senior leadership at being trained in employer branding.

I also have extensive talent acquisition and recruitment experience which include the handling A to Z of the recruitment process and introducing new ways of working such as gamification screening tools, talent pipelining, proactive sourcing and predictive analytics to the broader HR teams across Europe. I have also led and implemented SuccessFactors Recruitment modules across countries in Orkla and Coca-Cola.

You cannot be an employer branding expert without working with and understanding the importance of social media and recruitment marketing. I have worked in depth with developing social media channels and strategies, creating content plans and managing employee ambassador programs. Channel experience includes Instagram, Facebook, Linkedin and SuccessFactors Recruitment Marketing/Career Site Builder.

I also have experience working within talent management and developing new ways of working that include talent calibration, High Potentials, succession management and CEO Pool development.

Language skills include Norwegian, French and English.

Some say you need make-up to make it at L’Oréal. I’d say I’m the complete antithesis of this.

Having worked in a number of companies (with some pretty cool brands!), I’ve ended up with some invaluable experience across global, regional and local roles:

– Recruiting senior staff to eat Coco Pops all day? Check.
– Travelling the world filming Cadbury culture videos? Check.
– Developing a localised EVP, all while having fantastically moisturised skin? Check.

From employer brand marketing, through end-to-end recruitment, and all the while still managing to be data-drvien in decision-making, I’ve had some pretty awesome experiences. Let’s be honest, if it’s cool, creative marketing or even cutting edge TA-technology then I’m up for a chat.

I took the training I received & experience I gathered as a Broadcast Journalist within the BBC into becoming a communications expert, working for some of the world’s largest energy and technology companies. I first moved into the energy sector recruitment industry as a brand communicator and digital expert, helping companies, from multi-nationals to start-ups, source and engage with candidates through marketing strategies and digital & social communications. 

I am currently the Global Head of Employer Brand at Baker Hughes, one of the world’s largest energy technology companies with a focus on sourcing, attracting, recruiting and retaining the very best people to the organisation through innovative storytelling. I’ve won a number of awards for the use of innovation in talent acquisition and retention, implementing pioneering digital and social media strategies but this is always based upon the principle of creating and curating an accurate, ambitious and authentic Employee Value Proposition; a foundation for segmentation, targeting and developing the real reasons why people would want to join and develop their careers within your organisation.   

I am a Senior Marketing Manager fluent in English, French, Portuguese and Spanish. Having lived in France, Brazil, and Portugal, while working with team-members and customers both locally and internationally, I am adept at helping organizations craft compelling communications that drive business across multiple audiences and channels.

I bring 15 years of experience in Marketing, Communication and Sales, with a strong focus on Digital and E-commerce strategy and tactical delivery. Recent projects include working with Communications and People (HR) departments on Employer Branding and Culture, helping to create better candidate and employee experiences in the technology and consulting sectors.

A passionate entrepreneur, having launched several businesses or started new job roles, I was given the second place in Ibis Hotels International Award for the Best Increase in Europe in Internet Sales Contribution.

Known as a proactive and solution-driven leader, I excel at strategy definition and execution, and love working on future-driven workplaces who trust and empower their employees to become the best version of themselves.

Speaker and trainer in Marketing, Employer Branding, Networking, LinkedIn and Career Change. Awarded in March 2021 with Deloitte Ambassadors Award / Employee Advocacy.

Helping companies to create and manage their employer brands. Supporting companies like Amazon, UPS, UnitedHealth Group, Bayer, JTI, Cognyte and many others to attract and retain the right talents, by creating the whole strategy for the Brand, through EVP, Brand activation, events, internal communication, recruitment marketing, ambassador program, recruitment campaigns and everything else that fits their business strategy. I am passionate about people, how we can make their life better by improving the employee and candidate experience, also supporting companies to attract and retain the right talent.

Amanda Borsonello has ten years of experience in corporate communications, with expertise in communication strategies, content management, institutional and internal communications planning and employer brand. Amanda worked in national and international companies from different areas, such as industry, retail, media and technology. Now she is responsible for building iFood’s employer branding strategy, telling powerful stories throught Culture, People, Business, and Technology. Amanda believes in the power of storytelling to build strong brands and people. 

How to attract talents to the world’s largest independent pharmaceutical company is what I do, working in a cross-functional and highly candidate centric approach. I bring my marketing expertise to my current role, and look at candidates in the same way we would do a customer, understanding the current talent market and drive strategies and action plans is what I do on a daily basis… and I love it! 

Not only do I get to work with different functions across the company, but I also work closely with HR colleagues from around the globe to ensure a consistent utilization of our Employer Brand and EVP, but keeping in mind local nuances and cultural needs.  

What I love most about my job?  

Showcase why Boehringer Ingelheim is a great place to work,  where for over 130 years, we’ve been committed to discovering, developing and delivering advanced healthcare products for humans and animals. 

Responsible for building an inclusive workplace and for integrating all dimensions of diversity into business practices. Has developed the 3-year D&I strategy at IKEA Poland, implemented Paternal Leave IKEA, “FiftyFifty”, age diversity initiatives as well as supported the Gender Equal Pay movement, and introduced the inclusive leadership approach in management within the organization. 

A graduate of SWPS University, she completed her MA studies in clinical psychology with the Psychology of Diversity specialization at Harvard University. 

For the past ten years, Susanna has been also cooperating with non-governmental organizations in the field of human rights and international cooperation. 

8 years of experience in HR with a strong focus in Talent Acquisition, Talent Management & Employer Branding in top FMCG companies. Passionate about digital & tech trends, business in general & curious by nature. What I love the most is being able to attract, recruit, develop & challenge top talent on a daily basis!

Samia is a business psychologist with over 20 years of experience and has helped public and private sector clients create a more effective workforce and foster success by using organizational psychology principles.  Samia has worked with international clients and currently manages governance, strategic, and operational alignment with SHL’s distributor territories and as a result has a broad, global perspective on the changing world of work. Samia is a member of SHL’s Diversity, Equity and Inclusion Taskforce and advocates that everyone should be treated with humanity, dignity and respect.  Her belief is since we spend over a decade of our lives at work, we should prioritize on developing an understanding in business where employees are happy and healthy to make a greater impact inside and out.  

Mridvika is the Managing Director at Shortlist Professionals. Shortlist is building a better way to hire, combining the best of tech, data, and human touch to provide executive search and talent technology services across India, Kenya, and now 20+ countries globally. 

Her experience spans companies in technology services, consulting, non-profit, ed-tech, HR tech startups, recruitment, and executive search services. Mridvika is an experienced HR leader with 15 years of experience and thrives in solving complex business problems and creating systems and structures out of chaos. Opportunities to grow businesses to scale excite her the most! 

Helen is Senior Employer Brand Program Manager at Indeed, responsible for building their employer brand reputation and owning the content/advertising strategy across EMEA.  

 With over 10 years of experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space.  

As an award winner for her work and an awards judge, Helen knows her stuff and is happy to share everything she has learned so far in her career. 

From project management roles within the UK government to consulting for LinkedIn, Danny is now Indeed’s go-to person for telling their story to the market – on stage at events, during industry-wide webcasts and in conference rooms at various companies around the globe.

Indeed are the world’s number one jobsite and Danny shares their story by pairing platform data with industry trend analysis to bring the value of the company’s programs and solutions to life, helping businesses to optimise their recruitment tactics and revolutionise their employed brand strategy

I’ve been passionate about telling engaging stories for six years, and I am honored to do it as my profession. I finished my Communications degree in 2016 with honors, and since then have been diving deep in Marketing, Internal Communications and more recently, in Employer Brand. 

Having worked in a Oil & Gas company before, and now in PedidosYa, a cutting edge quick-commerce Technology company, I’ve found that stories are the one thing every company (and, most importantly, every person) has in common. I firmly believe people are the center of what we do, and am passionate about telling stories in the eyes of their protagonists: communication about real people, to real people. 

As the Vice President for LATAM at Radancy (former TMP Worldwide), Caio is firmly establishing the TMP brand in the LATAM market and ensuring that global clients in the region receive quality customer service while managing the day-to-day operations of the office and evangelizing the market with the largest EB community in Brazil. 

With 20 years of experience, Caio possesses a strong background in business planning and strategy, marketing, talent acquisition, and management. 

Prior to joining TMP, he had experienced at advertising agencies in São Paulo, Brazil, and Sydney, Australia as well as different job board players.
 

Caio earned a bachelor’s degree in Advertising & Marketing at Escola Superior de Propaganda e Marketing, widely regarded as Brazil’s top school for advertising. He also earned an MBA in International Management at the University of Technology in Sydney, Australia. 

With over 20 years of experience in RPO and talent management consulting. Simon brings a global perspective to talent acquisition and engagement having spent time living and working across the EMEA and Asia Pacific regions.

As Managing Partner for our Talent Advisory practice, Simon is a trusted advisor to HR and Talent Leaders. Operating at a strategic level, Simon has a proven track record of building and driving creative and innovative strategic talent programs that positively impact business performance.

Simon leads industry leading (and award winning) multi disciplinary team of subject matter experts across the talent lifecycle including Employer Brand and EVP, assessment and development and diversity and inclusion that have deliver impressive outcomes for clients across a range of industries and sectors.

Owner of Attract & Retain, an employer brand consulting agency that helps companies to Identify, Live & Celebrate their Employer Brand 

Raz Mitzna has advised and consulted some of the leading companies in Israel including Intel, Microsoft, Salesforce, Ikea, SodaStream on how to attract and retain employees in a new age. 

“Without people strategy is just a concept” 

I am big fan of strategic approaches and sustainable solutions. After my Master studies in Strategy and International Management at the University of St. Gallen, I decided to focus first on the people dimension. That’s how I entered the HR world and got passionate about Employer Branding.  

8 years and various roles in the Employer Branding universe later, my heart still beats for this topic. Today, I am happy to drive Employer Branding at Swisscom, the leading telecommunications and one of the leading IT companies in Switzerland. “What you do is who we are” – this sentence is the core of our employer positioning and the reason why I am enjoying my job at Swisscom. Here I get the freedom, flexibility and opportunities to bring my full self to the company and to shape Swisscom together with my colleagues. 

I am ready for the ideas of tomorrow and wish to work with people who think likewise. This is one of the reasons I chose Swisscom eight years ago as my preferred employer, after first having gained valuable experiences as a Recruitment Consultant. It’s the willingness to grow, innovate and explore with curiosity that not only drives me but also Swisscom Ltd, one of Switzerland’s leading IT companies. With the aim to inspire people in the networked world. 

At Swisscom, I initially supported the Business Units in their recruitment and sourcing activities. Followed by the further development of internal Talent Management and Strategic Workforce Management approaches and tools. Currently, I work in Employer Branding and am passionate about attracting and keeping (future) employees to work with us. 

In all those roles and responsibilities I’ve always strived to combine hands-on experience on the job with theoretical education related to the company’s needs. That’s why I just recently finished my master’s degree in “New Business” (Sustainable Business Development & Innovation). 

For the past six years, I’ve been working with some of the world’s biggest brands to develop their employer brand and cultural strategies. I’m now Checkout.com’s Employer Brand Specialist, supporting our mission to build the connected finance businesses deserve by helping attract, retain and empower the best talent for the business. 

JB Ranvier is a Global Marketing Director at Sitel Group®, a global leader in customer experience (CX) products and solutions with 100,000 associates across 29 countries. He’s a favorite sidekick of Talent Acquisition teams and Operations. He provides out-of-the-box thinking for recruitment strategies on digital channels. Passionate about storytelling, he harnesses the power of social media, live streams, and digital solutions to attract and retain talent. 

Obsessed with authentic narratives and entertaining experiences, JB is always looking for new ways to deliver messages to the right audiences. Tapping into 10+ years of experience in community building, he is the architect of people-centric employment branding strategies within the ever-changing landscape. 

Son of an Ad Man, husband, papa, and Director & Strategic Lead of the Content Marketing Pod Ltd. We help brands look at their marketing through a content marketing lens ➡️ Content, channel and social strategy, content planning and production, and amplification.

Having a father in the business sparked my passion for marketing and I built a career on it. The NHS, Havas People, Time Inc. UK, and SMRS have resulted in over 18 years in marketing.

Having cut my teeth in campus marketing, resourcing, research, and integrated marketing management, I’ve spent the last 10 years in social media and content marketing.

I was one of the first social media specialists in the employer and education marketing agency sector. I’ve built a service offering, restructured social media teams, and helped a wide range of organisations.

RAD Awards Judge.

RAD Awards winner (Best Use of Social Media, Best Integrated Campaign, Work of the Year 2016).

TED Talk addict and TEDx volunteer.

Host of the Employer Content Marketing Pod ??

I’m also a keen marathon runner, having run the cities of London, Dublin, Paris, Berlin, Rome, New York, Prague, Montabaun, Athens, Surf City, Palermo and Venice in the past 11 years ?‍♂️✊

Author of the Inbound Recruiting methodology, Consultant and Trainer of Employer Branding, Talent Attraction and Professional Brand

He helps companies attract talent and make their employees fall in love, building their Employer Branding and applying Digital Marketing strategies in their recruitment processes.

As a consultant, he has carried out Inbound Recruiting projects with companies such as Adecco, Amazon, CaixaBank, Consultia IT, Spring Professional, Majorel (Arvato), Primark, Salsa, Sanofi or Streamloots.

As a trainer and speaker, he has trained more than 8000 HR professionals and has given more than 400 conferences and workshops on Inbound Recruiting and Employer Branding.

He was one of the founders of Talent Clue, HR software, helping more than 500 companies such as McDonald’s, PepeJeans, Accenture, Volkswagen, Wurth, Telepizza, Securitas Direct, Iberdrola or Decathlon , to be more effective in attracting talent, to improve its Employer Branding and to implement software to automate all its processes 

Rob has a 15 year career within Recruitment Marketing and Employer Branding – including spells within media and creative agencies, RPOs, and now inhouse at services provider Serco. He has worked with large employers both UK and Globally across a wide range of sectors, and prides himself on being a genuine recruitment marketing nerd.

Lorna King, CPCC, has a more than a decade of digital marketing management experience in healthcare in the UK and the UAE. Since certifying as a leadership coach, she moved into the employer branding space within oil & gas. She creates talent ecosystems that deliver an exceptional candidate experience from attraction through to onboarding. Lorna is also a fierce advocate for diversity and inclusion, and champions practical team engagement strategies to drive exceptional results. 

Helena is Talent & Employer Brand Leader, passionate about people and culture, and founder of Medio Segundo – a creative consultancy focused on Talent and Employer Branding.  

Based in Hamburg and operating internationally, she brings more than 15-years’ experience connecting talent with business, building ad hoc multi-cultural and cross-functional teams for different markets and industries – automotive, banking, FMCG, pharma, retail, among others. 

Helena is a strong advocate for Employer Branding as the key to success in times of change and uncertainty. Her purpose is to build better places to work with people at their heart and creating memorable employee experiences. 

Guest speaker at the World’s Employer Branding Day and contributor to the Employer Branding College. 

Maria has more than 17 years of successful experience in corporate communications in the largest international companies (Servier, Shell, Roche). Speechwriter of the companies’ top management, editor-in-chief of corporate publications. Member of Institute of Internal Communications (IoIC). She holds an Internal Communications Diploma from the Chartered Institute for Public Relations (CIPR). Lecturer at the Higher School of Economics and Lomonosov Moscow State University (RF).  

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Susana has a Law degree from the Lisbon Faculty of Law.  

Started in 1997 as Public Attorney Representative and from 1999 as lawyer in several Law Firms. 

In 2008 joined Jerónimo Martins as Head of Employee Relations and Internal Social Responsibility Director, remaining in the same functions since then. 

In 2014 she started to develop the Social Inclusion Area dedicated to the employability of disadvantaged groups in terms of access to labour market, such as disabled people. 

Susana is married and mother of 3. 

Veronika is an enthusiastic, active and creative person with experience in corporate communications, public relations and journalism. Being an Employer Brand Manager at Admitad, a fast-growing and dynamic company, she aims to unite employees of different offices, engage and inspire them as well as to build and strengthen the image of Admitad as a top employer worldwide.  

Veronika studied journalism at Moscow State University and Communication at IHECS in Brussels. She is also a graduate of the Employer Branding College in Australia. Before Admitad, she had worked for multiple media and PR agencies. Veronika believes that education is a continuous process and never stops developing herself and discovering something new. Networking is an integral part of her life and a skill she uses daily for professional and personal purposes. 

Whitney Wilber is the Global Head of Employer Brand at Cummins, Inc., a Fortune 150 power technology company. She has a passion for intersectional, human storytelling and building authentic employer brand strategies. All can be seen through her knowledge of global EVP development and activation, diversity, equity and inclusion principles, creative content generation, outside the box recruitment marketing tactics, and candidate/employee engagement programs.

As a 15-year marketing practitioner, her spark lives within the employer brand space. She welcomes the opportunity for connection in sharing experiences and ideas with other brand leaders. 

John Graham’s professional passion is helping global companies uncover who they are at their core. Through award winning employer brand and employee value proposition development, Graham has discovered innovative ways to bring the humanity of employee stories to life.

As a Diversity, Equity, and Inclusion (DEI) practitioner and culture transformation consultant, his work centers on improving the lived experiences of marginalized employee populations through bleeding-edge approaches that disrupt the status quo and create equitable and inclusive environments. Graham earned a bachelor’s degree in African Studies and master’s degree in Education from Lincoln University. He holds an executive certificate in Fostering Diversity and Inclusion from the Yale School of Management. 

Brandon Linn is a strategic storyteller through and through. From hisroots as a musician to his stint as a Hollywood TV writer, Brandon bringshis creativity to developing and activating the employer brand and leading recruitment marketing as well as managing social media strategy+ influencer marketing at Freedom Mortgage, the 5th largest U.S. homelender with a 30 year history of fostering homeownership. 

Anna Bertoldini is the Global Employer Branding Manager at Glovo, where leading the company’s employer brand strategy and strengthening Glovo’s prestige as a top employer worldwide. 
 
What gets Anna out of bed every morning? The desire to engage and inform people with authentic and captivating content. She always love good stories — so she made it her mission to help global companies build their brand and communicate their culture, mission, and purpose with authentic and effective storytelling. 
 
She’s a globally experienced professional specialized in brand strategy, employer branding, marketing communications, and content management and development. Having worked in Fortune 500 companies such as Disney, Intel Corporation, and BlackRock, she learned what makes a good brand story and how to localize it across different cultures. 

Petra Kolarova has a more than 16 years’ experience in HR and 14 years from that carrier she is loyal to Starbucks brand. Now she is leading the HR team in 8 countries within Starbucks AmRest in Central and Eastern Europe being responsible for HR strategy focused on building the Employee Experience through Training, Employer Branding, Wellbeing and Communication. She is very passionate about the brand, coffee and believes that as HR we play a significant role in creating a great place for our employees and making them happy and through that we are the true business partners to Operations to deliver the best customer experience in our stores.

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. My passion is to communicate these stories through different strategical campaigns and channels that will touch upon and create meaning to the target audience.

With my strong background of design, creativity, employer branding, digital marketing and communications, my goal is to use my strengths and knowledge to help companies deliver impactful campaigns that create lasting impressions to the audience; hence, deliver on business value.

Specialities: Employer branding and marketing communications strategy, omnichannel marketing campaigns, brand awareness, storyboarding, art direction & digital graphics

I have been in the HR space for over 20 years, working mostly in the ICT space.  My academic history for work is in Industrial and Organisational Psychology and for personal fulfilment I have studied Kinesiology. 

I carry an official title but I’d like to be known as a Builder, a Mentor and an innovator. 

In addition to my career achievements I  am also a proud mom to a beautiful daughter, and a rescue mom to many cats and dogs. 

An experienced female leader with a demonstrated history of working in various countries and functions incl. finance, compliance, audit, trade mark protection and human resources. Highly skilled in translating business strategies into human resources field with strong focus on people/team development, talent management, employees’ engagement, employer branding and change management.

A versatile, open minded transformative leader willing to experiment, with strong and human-oriented drive. Capitalizes in the HR field on broad business/commercial, cross functional experience and high project management skills.

A person that enjoys working with others and seeing how others grow that has found her professional long-term fit in HR. Passionate about foreign languages, football, travels and seeing the world from the bike perspective.

I consider myself as a creative person who loves his family, music, basketball and travelling. I am an experienced Human Resources professional with more than 8 years of experience focused on people, digital transformation, cultural change, talent acquisition, development and recruitment, being specialized on digital, technological and marketing profiles.

I have created and managed teams from the scratch, having led from 3 to 6 people and being able to work with a wide range of companies, from startups to well-known multinational companies.

In addition to my professional work I am also an associate profesor, collaborating with several higher education business schools & universities.
I have also been a Speaker at several relevant summits and forums. I am Certified as a facilitator of the Lego® Serious Play® Methodology.

HR leader with 15 years of experience with general vision of the all HR subsystems and emphasis in Training and development, Change management, Recruitment and selection, Union negotiation and Conflits management.

Communicator for 13 years, she has been working with educational process facilitation for 7. She is follows a lifewide learning, passionate about education, technology and human development, so she has an asynchronous career path through advertising agencies, startups and community management in co-workings. Today she is responsible for managing the onboarding strategies, welcoming and contextualizing new employees remotely through the Creditas Corporate University. Samara believes in the power of purpose and collaboration to build passionate teams.

Patricia Romero has had the opportunity to develop her academic and professional career in different countries/cultures. 

With experience in Culture & People – Employer Branding and Employee Engagement in Tech companies, and International environments for the last 7 years.  

She is an advocate of bringing creative ideas and strategies for reach the best performance, motivation and sense of belonging of the team. Also an enthusiast of making People First Companies and fun places to work.