As a senior human resource specialist with 12 yearsโ experience in both the private and public sector, I lead the design and delivery of strategic workforce initiatives, transformation and change outcomes.
Currently as a human resource business partner, I leverage my collaborative relationships with senior executive and human resource specialists to design strategic programs of work to address systemic risks and plan an HR agenda to implement proactive organisational change.
My professional capabilities are underpinned by a Bachelor of Science in Psychology and Postgraduate Human Resource Management qualifications.
Achievements to date include the design of an Aboriginal and Torres Strait Islander Employment Strategy, Disability Employment Strategy, Organisational Capability Strategy; Project lead for the design of Veterans Employment Pathway, Digital Strategy and Aboriginal and Torres Strait Islander Employee Value Proposition.
Iuliana Manza
Iuliana has over 15 years of experience in communication and marketing, with local and global exposure.ย For the past 4 years, she has integrated the mechanics of brand building with real and authentic stories comingย from her colleagues to build the employer brand for HARMAN International. At the moment, she is the Global Employer Branding Program Manager within HARMAN International and coordinates the recruitment marketing and employer branding campaigns on a global level. She loves what she does and is excited to work in an environment with such rich cultural diversity.
Amy Davies
Amy loves seeing people succeed. Itโs the reason she wrote A Spark in the Dark: Illuminating Your Path to a Brilliant Career in a Reorg World and founded First30. First30 enables businesses to wow employees with an engaging and repeatable onboarding experience, and provide meaningful, cost-effective outplacement during layoffs.
She is also the Co-Founder of Voycer, a company focussed on employee engagement surveying and research. She is a professional corporate speaker and is currently writing her second book, What Employees Want: Proven Strategies to Attract, Retain and Engage Talent.
Whiny Fernandes
Whiny Fernandes is the Co-Founder of Employer Branding Brazil and Country Manager of Makelove Agency in Brazil.
With 10 years of experience at Groupon, Creditas, and Zenklub she’s helped companies create culture, built communities from the ground up, and helped recruit and hire departments for start-ups, scale-ups, and billion-dollar organizations.
Her degrees are in Psychology and HR and she specializes in helping companies create an employer brand that attracts and retains amazing people.
Iwona Szramik
Iwona is an expert in internal and external communications, employee engagement and employer branding, as well as wellbeing. Currently at Capgemini, Poland she is responsible for the strategic communication activities and external and internal employer branding.
She is a graduate of Journalism and Social Communication and is currently pursuing a degree in Media Content & Creative Writing.
Angรฉlica Madalosso
Angรฉlica Madalosso, CEO & Co-Founder of ILoveMyJob, is extremely focused on Employer Branding for Leadership, which is a pioneer in Brasil. She has cooperated with global brands such JTI, Kluber Lubrication, Michelin, Mondelรชz, OLX Group, and such huge brands in Brasil as Sicredi, CCR, Locawed, Bradesco Seguros and others. Her new book ‘EB Expert’ is about to be issued in Brasil.
Maruลกka Letica
Maruลกka is a certified Employer Branding practitioner and experienced project manager, currently working on designing and implementing creative, efficient & productive employer branding strategies for INA Group companies.
Her background includes employee experience, well-being, benefits, and event management. She sees herself as a “marketing person” in the service of HR and is passionate about finding the best EB solutions for her organization.
Tanja Kurai
Tanja Kurai has 10 years of experience in the field of HR. Starting from 2014, she took the role as Human Relations Trainee at Continental and 9 months later she embraced a new job opportunity as an HR BP. During the years, she was covering various areas such as TA, L&D, Culture Development, Performance Management, Employer Branding, HR Communications etc. She brought a unique skill set to the Employer Branding Team.
Currently, Tanja is an EB & TA COMM Coordinator, working with the full marketing mix of social media activities, events, brand ambassadors, culture and corporate value, candidate communication etc
Tanja graduated from the Faculty of Economics in Subotica, majoring in European Economy and Business.
On a more personal note, Tanja is passionate about books, traveling, cooking and she is an avid animals lover.
Aleksandra Dondziak
Aleksandra is an Employer Branding Manager at Danone, responsible for developing and executing employer branding strategies, revamping Danone’s social media presence, building employee advocacy from scratch and focusing on long-term goals. Her journey to employer branding began from the IT sector, where she developed a strong passion for all things related to technology. According to the DISC methodology, she has a “yellow personality,” which aligns well with this line of work. With her expertise in employer branding, Aleksandra strives to create an inclusive, enthusiastic and engaging workplace culture that attracts and retains top talent.
Katarina ล onjiฤ
Known as โKat on coffee,โ Katarina is an expert in employer branding and a taekwondo trainer. She believes that bringing people together and sharing knowledge is the right way for us all to progress, which is why she actively volunteers and enjoys sharing her experience with the community. She is a member of the Empple team, where she most enjoys shaping and preparing programs. She is the co-founder of Employer BrandSprint, a set of tools that simplify and structure employer branding processes. She loves coffee and enjoys bike riding in nature.
Ignacio Arenas
Ignacio Arenas is a Mambo partner and co-founder of Lucha Startup Studio. He is also a Leader of the People & Culture at Mambo.
Ignacio has over 7 years of experience leading commercial and consulting teams focused on people and culture, business strategy and user experience.
Raissa Tabone
Raissa is the Director of Internal Communications and Employer Brand at Bally’s, a leading casino-entertainment company with over 10,000 employees, 15 casinos across 10 states in the US, and a growing portfolio of global iGaming and sports betting brands. She leads a team of marketing, design, and communications professionals on their shared mission to champion Bally’s as an employer of choice. Acting across a wide range of platforms and channels, the team strives to foster a deep connection between the companyโs candidates and employees, and its purpose, shared values, and goals.
Raissa has worked in various marketing roles for international tech and hospitality organisations whilst based in Melbourne, Australia and Malta, propelling her work into the finalists’ spot for leadership, best campaign, and employer of the year awards. Throughout her career, Raissa has channelled her deep passion for communications into crafting meaningful stories and integrated campaigns out of even the simplest briefs. As an avid reader and mum to a spirited 3-year-old, she has plenty to keep her busy outside of working hours.
Henry Davies
Henry is the Founder of the specialist internal comms and employer branding agency, 106 Communications. This is a business that uses insight-driven creativity to grow engagement, drive change, build belonging and improve reputation for ambitious brands. These have included a range of international brands including Belron, Bird & Bird, Ballyโs, Cero, Canon, Virgin, Iyuno and Arriva.
Henry started his working life as a journalist, before going into teaching and finally falling (head first) into branding and marketing. He loves to play and watch cricket, enjoys reading crime fiction and, of late, heโs become slightly obsessed with spin classes.
Tomasz Bujok
A CEO who knows how to develop software. A software developer who knows how to run a company. A computer scientist with a decade of software development experience in Poland and Switzerland, this CEO is a force to be reckoned with. Speaker at many international IT conferences in Europe and the USA. Privately, an avid open-water swimmer and a car enthusiast.
Estera Anghelescu
Estera Anghelescu, awarded by Kantar in 2022 “The Employer Brand Global Leader of the Year”, is the Recruiting & Employer Branding Director at Kaufland Romania and Moldova. She embarked on her journey with the Kaufland team in 2004, building on her professional career by championing and growing the success stories through the programs and campaigns she coordinated over the past 18 years within the company.
Her dedication to both personal and professional growth is evident through her engagement in various training programs, including the Executive Education “Leading and Managing Innovation” at the University of North Carolina at Chapel Hill, “Women in Leadership: Becoming an Agent of Change” at MIT, and the Executive level course at the Employer Branding College.
Beyond her professional pursuits, Estera is an active badminton enthusiast, regularly competing in matches that challenge her endurance and skills.
Neha Jain
Neha is an employer branding specialist, passionate about getting talent to work in places where they thrive, as it allows both organizations and individuals to thrive. She co-founded a company called True Blue Advisory that created EB solutions for over 5 unicorns and large MNC’s she believes in creating a communication strategy that focuses on allowing companies to talk the language talent understands. Focused on understanding new age branding channels, she blends in a deep understanding of HR and brand strategy.
Vicki Saunders
Vicki is an expert in EVP and employer brand. She headed up the Employer Brand teams at Boots, BAE systems and Currys, leading each business to step change their talent attraction and drive positive change in their culture. Before landing in employer branding, Vicki built her early career as an award-winning marketeer in consumer marketing, brand and customer proposition, leading the biggest advertising campaigns at Boots and made no less than 64 TV ads including the โHere come the girlsโ series. She is a strategic marketeer who is passionate about drawing on both art and science to drive far reaching impact on their business which sets them apart from their competitors. Vicki now also offers consultancy in EVP and employer brand through her new company, theevpconsultancy.co.uk.
Tobias Loder-Neuhold
Tobiasย Loder-Neuhold is passionate about two things in particular, communication and people, which made Employer Branding the perfect fit. Fascinated by the industry’s impact on helping people find the best job and companies with the right talent,ย Tobiasย joined Universum to work with some of the most intriguing companies globally. His skills cover strategic EVP development and communication, and he firmly believes in a data-driven approach.
He knows the technicality of things and combines it with a strategic approach and a creative mind to create successful Employer Brands for Universums clients. Hisย workย received a Rally Award in 2021 and proves that understanding your audience is essential to success in employer branding.
Malcolm Peak
Sometimes when you seek expert advice you wonder if the solution presented is what you really need or what the service provider wants to sell.
In establishing Peak Corporate Solutions Malcolm wanted to offer something differentโฆto work with companies needing pragmatic and practical solutions to their problems, bringing some of the best industry thinking to help them.
They’ve been very successful in this endeavour, working with a range of government and private sector organisations on their employer brands to enable them to become โfirst choiceโ employers, and advising leadership teams on how to engage their people to be productive and positive about their employment and the organisation they work with.
Itโs about delivering practical people solutions to help organisations be successful.
Eduardo Marques Lopes
Eduardo is a marketing expert passionate about HR that works on Employer Branding and Recruitment Marketing projects with Portuguese and international clients.
Today, he leads the Marketing and Communications Department at Multipessoal, a Portuguese HR firm with 30 years of experience.
Born in Coimbra (Portugal), Eduardo has a degree in Economics from Nova School of Business and Economics and also holds an International Master’s in management from Catรณlica-Lisbon School of Business and Economics.
Ben Phillips
By day, an award-winning, hands-on talent marketing and branding leader with deep expertise in digital, content, and social media. With a career spanning talent and consumer marketing, and learning & development, in addition to training in Agile and Design Thinking, Ben loves driving change and transformation that results in positive impact to speed, cost and quality. By night (and sometimes day, also), Ben is a father of two (three if you include the dog [aka โmy favourite childโ]), husband of one, avid road cyclist (aka MAMIL โ middle-aged man in lycra ๐ณ), miserable Spurs FC fan and, purveyor of world class dad jokes.
Aniket Jadhav
Aniket Jadhav is a seasoned Analytics professional with 10+ years of experience in Analytics. As a People Analytics SME in a leading French multinational, he excels at creating value-driven assets for informed HR decision-making. Aniket’s expertise lies in enhancing employer branding through employee experience and strategic workforce planning, consistently delivering impactful results.
Arti Gangaiya
Arti Gangaiya, a corporate storyteller is passionate about brand building, campaign management, and communication strategies. She collaborates with various stakeholders to highlight authentic stories to attract, retain and engage top talents.
In her current role at NatWest Group, she takes care of the Talent Attraction- Employer Branding for India. Prior to NatWest, Arti led the Employer Branding charter at Myntra and Branding & Internal Communications for Aptiv Technical Center India.
Nikos Foros
Nikos is leading the Employer Branding Solutions team of kariera.gr, the biggest hub for professionals in Greece. Prior to joining kariera.gr, he has worked in experiential learning roles and educative programs, and most recently, on initiatives in project management and product development.
Nikos is an expert in employer branding. Thus, over the last 2 years, along with his team, he has been consulting some of the biggest employers in Greece on their employer branding strategies. Together with major client stakeholders, he is building tailor-made solutions for their brand, on different components of employer branding, such as employee value proposition building, optimization of their career site, 360ยฐ onboarding evaluation, and transformation of their candidate experience.
Sarang Brahme
Sarang is passionate about talent branding & candidate experience. And employee experience is the other side of the same coin.
He started his digital marketing career and entered the world of recruitment and sourcing. Over the years, the innovative ways to
hire and attract candidates enticed him to explore new career paths. Sarang evangelized talent branding in Capgemini by building EVP andย talent attraction campaigns globally and now building ShareChat’s talent brand. Building, engaging and learning through the community
is one purposes that drives him. Sarang is also a co-founder of the Recruiting Adda community in India.
Francisco (Curro) Lรณpez
Francisco (Curro) Lรณpez is an experienced Human Resources professional with more than 12 years of experience focused on people, digital transformation, cultural change, talent acquisition and development, being specialized on digital business, tech and marketing profiles. He has developed his career in a wide range of companies, from Startups and scaleups (Gympass & PagoNxt by Santander) and large corporate companies (Procter & Gamble & Michael Page)โ.
He is a solid team leader, he developed teams from the scratch, leading global talent acquisition and employer branding communities.
โIn addition to his professional work he is also an Associate professor, collaborating with several higher education business schools & universities. He is also author of the book โTu yo digitalโ.
Camilla Olander
Camilla รlander works in the Recruitment and Employer Branding sector, and together with her team she supports ย 28 countries (EMEA) on how to attract and onboard at JYSK. Camilla is passionate about reaching talent in new ways, outside of the traditional means and sheโs a strong believer on the importance to involve all hiring managers when reaching the local markets.
Sheโs incredibly proud that many of the countries JYSK operate in, has won employer of the year awards in a very competitive market,ย along with the sense of pride that JYSK people show and spread in their everyday life.
ย
Isidora Stankovic
Isidora has worked for the leading Centre for Employment and Career Development for the past 8 years.
Starting her career as a beginner in sales, Isidora has worked her way up through various roles to become a seasoned Key Account Manager, and later on Employer Branding Advisor. With a passion for bringing the latest trends in the field of employer branding to the Serbian market, Isidora and her colleagues are a team of experts dedicated to the mission of Infostud: to make Serbia a better place to work.
Thanks to her expertise in the area of employer branding, Isidora has helped numerous companies across Serbia to enhance their employer brand and attract top talent.
With 8 years of experience in employer branding and a passion for making a positive impact in the Serbian job market, Isidora is dedicated to sharing her insights and working collaboratively with companies to develop effective employer branding strategies that help organizations succeed and make a difference in peopleโs lives.
In her free time, Isidora enjoys traveling and exploring new destinations, or daydreaming about her next adventure. She is also an avid sports fan and can be often found cheering on her favourite athletes. And when she wants to unwind, thereโs nothing like a shot of rakija to help her relax.
Vivi Rizava
Vivi Rizava is an Employer Brand Strategist and Talent Marketing Expert. Since the start of her career, she is making global employer brands stand out. Vivi is a strategic thinker and hands-on contributor to global teams providing creative, scalable, and pragmatic solutions.
In her current role, Vivi is responsible for developing and executing local employer branding strategies, managing recruitment marketing campaigns, creating engaging content, and measuring the effectiveness of employer branding and recruitment marketing content while collaborating closely with HR, Brand, Communications, and other stakeholders. When Vivi is not busy with EB and RM you will find her exploring new cities (or maybe the same cities again again) and connecting with people in meaningful ways.
Naomi Sive
Naomi Sive is an experienced employer branding and communications professional. For over 20 years, she has led teams of highly skilled professionals in global organizations.
Naomi is passionate about building an organization’s distinctive brand image to set it apart from the competition, drive cultural engagement, and ensure future organizational success by attracting and retaining top talent.
She’s motivated by leading change and engaging audiences with compelling employee stories. Stories that encourage employees to share their real selves and increase understanding, empathy, and togetherness throughout an organization.
She is results-driven and believes in leading with positivity, authenticity, and courage.
Ted Meulenkamp
Ted brings 26 years of experience in talent acquisition and attraction. For the last 13 years he has worked as a Global Head of Employer Branding for Roche, Banco Santander and, currently, for Mondelez International. Developing global EVPโs, local roll-outs, embedding EVPs in the corporate brand, running campaigns are the topics he is willing to share his expertise in.
Victor Rubin
In 2021 Victor joined BlaBlaCar as the first Employer Branding Manager, whose role previously had been divided between the HR and Communications team.
Since then, he has deployed the ever first BlaBlaCarโs EVP, created and implemented an employer branding strategy, and launched a brand-new career website. After having set the foundations, his focus is now being directed towards innovation and finding new ways to approach talent through communication.
Marta Romaniak
Marta Romaniak – VP of Global Branding – is responsible for Marketing, Communications and Employer Branding globally at Avenga. She has held many responsible positions within Ukraine’s local and national IT community.
Forbes has included her in the list of the Top 25 women in the countryโs IT industry.
Now Marta leads an international team of professionals from Poland, Germany and Ukraine. She is a genuinely inspiring speaker by nature.
Tatjana Obenaus
Tatjana Obenaus (M.A.) has a strong interest in brand marketing, employer branding, and employee experience. What sets her apart is her cross-functional expertise in both brand marketing and people communications, gained through her work at various companies such as Nike, Nokia HERE, IMA@media.monks, and Booking.com, where she held diverse marketing and communications roles.
Presently, she holds the position of overseeing Miro’s global Employer Brand and leads a team of 5 talented talent marketeers. Outside of work, Tatjana enjoys spending quality time with her family, traveling, and engaging in various activities, from practicing yoga to exploring Amsterdam’s beautiful streets on a bike.
Priti Soni
Priti is a creative heart-on-sleeve London-based Employer Brand and Recruitment Marketing Leader, passionate about attracting the right talent to the right roles. She graduated within marketing but her experience strongly lies within talent acquisition.
Always curious, you will find her continuously learning about biohacking, what makes good copy design, how to make the world a better place, and how to explore more of the world while salsa dancing her way across the globe.
Samantha Kahn
Samantha leads Global Recruitment Marketing & Social at Warner Bros. Discovery, home to brands like max, HBO, CNN, Warner Bros., WB Games, Discovery, and DC Comics.
In this role, she has the exciting task of telling the stories of the behind-the-scenes talent bringing some of the worldโs most loved content to life. Samantha began her journey at Warner Bros. Discovery six years ago, originally on HBOโs talent acquisition team. Before that, she gained experience in various fields, including the beauty marketing industry and professional musical theatre and opera.
With her roots in entertainment โ both in front and behind the stage and screen โ storytelling is an art that she knows in her bones, and is proud to be able to do it for WBD.
Carlos Politi
Carlos is a Senior Talent Intelligence Partner at Amazon. In his role, he analyzes and guides talent sentiment and talent location strategy actions within Amazon Stores. In this line of work, he leverages people data to support the business, particularly talent acquisition initiatives, combining the practitioner side of human capital with the research field.
Carlos has held different roles at Fortune 500 companies, where he worked on human capital initiatives spanning talent acquisition, talent management, strategic workforce planning, mergers and acquisitions, and employee relations.
Mark Horley
Mark is CCO and Co-founder of Tonic. He has worked with international brands across a very wide variety of sectors, developing global, national, and local EVPs and employer brands that work right through the employee experience. Theyโve won over 100 awards for their work and Mark truly believes that the best creativity does more than just makes you attractive, it builds a loyalty thatโs hard to break.
Simon Buehler
Simon has been taking care of the global employer brand of Deutsche Post DHL since 2018. Heโs looking back on more than 10 years of experience in strategic and operative roles in marketing communications and translates those learnings into employer branding and talent acquisition.
But most importantly: he is a nerd. Like a super nerd. Thatโs why itโs his greatest pleasure to talk about how eSports has grown to be a great way to show the unreachables that DHL is a great place to work.
Adam Gordon
Adam has been in recruitment since 1999, originally working in agency and then moving into recruitment marketing and employer branding with Havas People. After 3 years in employee comms consulting at PwC, he built Social Media Search, a talent sourcing company which became part of Norman Broadbent plc in 2012 and after 4 years on the operating board there, in January 2017 he co-founded Candidate.ID, the world’s first marketing automation product for talent acquisition. As CEO, Adam sold Candidate.ID to iCIMS, Inc in March 2022 and will be launching another recruitment marketing tech start-up in late 2023.
Elle Green
Elle Green has over 15 yearsโ experience leading employer branding and talent attraction strategies across almost every industry! With leadership roles at Havas People, PeopleScout, LinkedIn and a stint with workforce intelligence just for fun, she has deep understanding of both the talent and AI space. With a keen eye for what makes talent tick, Elle has crafted and executed strategic employer branding initiatives that captivate top talent and has successfully built employer brands that resonate with diverse talent pools, to create inclusive work environments that stimulate innovation and growth. Leveraging her expertise, Elle is a driving force in shaping the future of employer branding and AI at The Martec, using AI to empower advocacy and personalise talent journeys.
Yasmine Yehia
Yasmine Yehia is a Regional Employer Branding Senior Manager in Schneider Electric for MEA region. She is an HR expert with 20 years of experience in both multinational & local organizations. Yehia started her employer branding journey back in the days when it was only a function of recruitment marketing in 2003 with unique skills in internal communications, public speaking & digital marketing trends. She is also handling the global ambassador program for Schneider Electric. Certified employer branding expert & personal branding strategist in 2020.
Charlotte Marshall
Charlotte Marshall was named the 2019-2020 Employer Brand Leader of the Year and has successfully built and launched seven Fortune 500 employer brands and is an in-demand speaker. She is the Director of People Branding at Intuitive and the co-author of the best selling book ‘Give & Get’.
Thomas Tiernan
Thomas Tiernan leads recruitment marketing at Intuitive and has 9 years experience working in leading technology companies such as Continental and Dish Networks.ย He has a deep passion for creative storytelling and is inspired to continue building his knowledge in employer branding.
Madhu Karuthedath
Madhu is a storyteller who has spent the past 15 years experimenting with content as a medium to highlight brand experiences. He has led both large & small creative teams, with both extravagant & tiny budgets and varying aspirations. In the past, Madhu fortunately worked with some truly amazing teams and individuals. He is passionate about content, digital, platforms, and communication strategies and has thoroughly enjoyed bringing together some great people to create great things.
As a professional, Madhu likes to work with high agency, solution orientation, and people who can join forces for collective impact–and for that, an environment that is decisive and clear on purpose is the most conducive. Quality of leadership is non-negotiable.
Cathy Andreasson
Cathy has been working in people experience and employer branding space for over 10 years in various capacities from specialist to employer brand management to consultancy. Today, Cathy works within H&M Group as a Global Employer Brand Manager for tech talents, implementing full lifecycle employer branding, making sure the employer brand runs through every moment that matters. She is passionate about people experience and her strength is to connect the dots and create that cohesive, outstanding talent experience.
Kalyan Basu
Kalyan heads the Sales team for SmartDreamers in the APAC region. As a leading recruitment marketing company headquartered in Europe, SmartDreamers empowers global enterprises to elevate their employer branding and recruitment marketing strategies at scale. With Kalyan’s strategic guidance and collaborative approach, major companies across APAC benefit from his expertise in building and executing highly effective employer branding strategies. Prior to joining SmartDreamers, Kalyan was at Indeed.com, where he closely partnered with talent acquisition professionals. Now, he leverages his extensive experience to deliver exceptional results for SmartDreamers and their valued clients.
Ally Brown
Ally Brown leads employer brand and recruitment marketing at VCA Animal Hospitals, a leader in veterinary care and part of the Mars family of brands.
In this role, she developed an award-winning employer brand from the ground up and is bringing it to life through content, storytelling and employee advocacy. With over a decade of diverse marketing and employer brand experience across multiple industries, she has created sustainable results and award-winning programs for global companies by engaging the companyโs most powerful asset โ their people.
Tania Marston
Tania is anย experienced marketing professional with extensive employer brand, talent attraction and recruitment marketing experience. Tania works in bpโs global talent attraction team leading on high profile campaigns to support bpโs growth businesses.
She is also co-chair of BPโs Working Families business resource group helping to bring a positive inclusive employee experience for parents and carers. The groupโs purpose includes to build awareness of carer needs, influence progressive family policies, design events that inspire work/life balance and support others,
Outside of work, Tania also volunteers for โParity for Disabilityโ with theirย attraction and fundraising strategy.
Who will be sharing knowledge this year?
Our Partners
Strategy & EVP
External design
External tools
Internal design
Internal tools
Day 1: EVP&Strategy
Day 1: Internal EB
Day 1: External EB
Day 2: Masterclasses
Day 2: Masterclasses
Day 1. EVP & Strategy
Day 1. Internal EB
Day 1. External EB
Day 2. EVP & Strategy
Day 2. Internal EB
Day 2. External EB
Strategy & EVP
05:30
- 06:00
(CET)
Hello Employer Branding Stars – welcome speech
06:00
- 07:00
(CET)
How to leverage your third parties to boost your employer brand?
Founder of Employer Branding Africa (South Africa) ??
Employer Branding and Recruitment Marketing Specialist Assisting Heads of Human Resources to integrate their Employer Branding strategies saving costs by improving talent experiences and expectations.
Celeste Sirin
Founder of Employer Branding Africa (South Africa) ??
07:00
- 08:00
(CET)
How to build a strategic & integrated employer brand that leaders and employees believe in?
Vice-President Global Attraction & Mobility at Statkraft (Norway) ??
I am a global citizen and strategic employer branding expert who loves developing talent, finding new ways for companies to be attractive and making employees truly believe in the company they work for. People are everything to a business so I take my position as guardian of attraction and mobility at Statkraft, very seriously.
My passion and what gets me up every day is employer branding and I am highly skilled in creating Employer Value Propositions and developing end to end employer branding strategies at both a group and local level. I am comfortable leading the process from development of a strategy all the way to creating brandbooks, visual identity, market deployment tools and local activation plans.
In addition to developing strategies and tools, I also am experienced with training and supporting HR, Communications and senior leadership at being trained in employer branding.
I also have extensive talent acquisition and recruitment experience which include the handling A to Z of the recruitment process and introducing new ways of working such as gamification screening tools, talent pipelining, proactive sourcing and predictive analytics to the broader HR teams across Europe. I have also led and implemented SuccessFactors Recruitment modules across countries in Orkla and Coca-Cola.
You cannot be an employer branding expert without working with and understanding the importance of social media and recruitment marketing. I have worked in depth with developing social media channels and strategies, creating content plans and managing employee ambassador programs. Channel experience includes Instagram, Facebook, Linkedin and SuccessFactors Recruitment Marketing/Career Site Builder.
I also have experience working within talent management and developing new ways of working that include talent calibration, High Potentials, succession management and CEO Pool development.
Language skills include Norwegian, French and English.
Kate Ingram
Vice-President Global Attraction & Mobility at Statkraft (Norway) ??
08:00
- 09:00
(CET)
How to localise a global EVP into a local market? (country perspective)
Some say you need make-up to make it at LโOrรฉal. Iโd say Iโm the complete antithesis of this.
Having worked in a number of companies (with some pretty cool brands!), Iโve ended up with some invaluable experience across global, regional and local roles:
โ Recruiting senior staff to eat Coco Pops all day? Check.
โ Travelling the world filming Cadbury culture videos? Check.
โ Developing a localised EVP, all while having fantastically moisturised skin? Check.
From employer brand marketing, through end-to-end recruitment, and all the while still managing to be data-drvien in decision-making, Iโve had some pretty awesome experiences. Letโs be honest, if itโs cool, creative marketing or even cutting edge TA-technology then Iโm up for a chat.
Global Employer Brand Lead at Baker Hughes (UK) ??
I took the training I received & experience I gathered as a Broadcast Journalist within the BBC into becoming a communications expert, working for some of the worldโs largest energy and technology companies. I first moved into the energy sector recruitment industry as a brand communicator and digital expert, helping companies, from multi-nationals to start-ups, source and engage with candidates through marketing strategies and digital & social communications.ย
ย
I am currently the Global Head of Employer Brand at Baker Hughes, one of the worldโs largest energy technology companies with a focus on sourcing, attracting, recruiting and retaining the very best people to the organisation through innovative storytelling. Iโve won a number of awards for the use of innovation in talent acquisition and retention, implementing pioneering digital and social media strategies but this is always based upon the principle of creating and curating an accurate, ambitious and authentic Employee Value Proposition; a foundation for segmentation, targeting and developing the real reasons why people would want to join and develop their careers within your organisation.ย ย ย
Neil Daly
Global Employer Brand Lead at Baker Hughes (UK) ??
11:00
- 12:00
(CET)
Employer Branding Stars Award – Winners Announcement
Culture and People Experience Manager at Deloitte (Portugal) ??
I am a Senior Marketing Manager fluent in English, French, Portuguese and Spanish. Having lived in France, Brazil, and Portugal, while working with team-members and customers both locally and internationally, I am adept at helping organizations craft compelling communications that drive business across multiple audiences and channels.
I bring 15 years of experience in Marketing, Communication and Sales, with a strong focus on Digital and E-commerce strategy and tactical delivery. Recent projects include working with Communications and People (HR) departments on Employer Branding and Culture, helping to create better candidate and employee experiences in the technology and consulting sectors.
A passionate entrepreneur, having launched several businesses or started new job roles, I was given the second place in Ibis Hotels International Award for the Best Increase in Europe in Internet Sales Contribution.
Known as a proactive and solution-driven leader, I excel at strategy definition and execution, and love working on future-driven workplaces who trust and empower their employees to become the best version of themselves.
Speaker and trainer in Marketing, Employer Branding, Networking, LinkedIn and Career Change. Awarded in March 2021 with Deloitte Ambassadors Award / Employee Advocacy.
Joana Pais Afonso
Culture and People Experience Manager at Deloitte (Portugal) ??
14:00
- 15:00
(CET)
How to create a consistent employer brand for your company with low resources?
Employer Branding Strategist LATAM at Radancy (Brasil) ??
Helping companies to create and manage their employer brands. Supporting companies like Amazon, UPS, UnitedHealth Group, Bayer, JTI, Cognyte and many others to attract and retain the right talents, by creating the whole strategy for the Brand, through EVP, Brand activation, events, internal communication, recruitment marketing, ambassador program, recruitment campaigns and everything else that fits their business strategy. I am passionate about people, how we can make their life better by improving the employee and candidate experience, also supporting companies to attract and retain the right talent.
Greta Bueno
Employer Branding Strategist LATAM at Radancy (Brasil) ??
Branding and Communications Coordinator at iFood (Brasil) ??
Amanda Borsonello has ten years of experience in corporate communications, with expertise in communication strategies, content management, institutional and internal communications planning and employer brand. Amanda worked in national and international companies from different areas, such as industry, retail, media and technology. Now she is responsible for building iFoodโs employer branding strategy, telling powerful stories throughtโฏCulture, People, Business, and Technology. Amanda believes in the power of storytelling to build strong brands and people.ย
Amanda Borsonello
Branding and Communications Coordinator at iFood (Brasil) ??
16:00
- 17:00
(CET)
What does employer brand want?
17:00
- 18:00
(CET)
Goodbye Employer Branding Stars
External design
05:30
- 06:00
(CET)
Hello Employer Branding Stars – welcome speech
06:00
- 07:00
(CET)
Attracting strategic talents through a multichannel strategy
Senior Global Talent Acquisition Manager at Boehringer Ingelheim (UAE) ??
How to attract talents to the worldโs largest independent pharmaceutical company is what I do, working in a cross-functional and highly candidate centric approach. I bring my marketing expertise to my current role, and look at candidates in the same way we would do a customer, understanding the current talent market and drive strategies and action plans is what I do on a daily basisโฆ and I love it!ย
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Not only do I get to work with different functions across the company, but I also work closely with HR colleagues from around the globe to ensure a consistent utilization of our Employer Brand and EVP, but keeping in mind local nuances and cultural needs.ย ย
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What I love most about my job?ย ย
Showcase why Boehringer Ingelheim is a great place to work,ย where for over 130 years, weโve been committed to discovering, developing and delivering advanced healthcare products for humans and animals.ย
Cristina Chavira
Senior Global Talent Acquisition Manager at Boehringer Ingelheim (UAE) ??
07:00
- 08:00
(CET)
How to integrate D&I in your employer branding strategy?
Equality, Diversity & Inclusion Leader at IKEA (Poland)??
Responsible for building an inclusive workplace and for integrating all dimensions of diversity into business practices. Has developed the 3-year D&I strategy at IKEA Poland, implemented Paternal Leave IKEA, โFiftyFiftyโ, age diversity initiatives as well as supported the Gender Equal Pay movement, and introduced the inclusive leadership approach in management within the organization.ย
A graduate of SWPS University, she completed her MA studies in clinical psychology with the Psychology of Diversity specialization at Harvard University.ย
For the past ten years, Susanna has been also cooperating with non-governmental organizations in the field of human rights and international cooperation.ย
Susanna Romantsova
Equality, Diversity & Inclusion Leader at IKEA (Poland)??
08:00
- 09:00
(CET)
How to build a best-in-class young talent attraction strategy & execution?
Employer Branding & Talent Manager at Danone (Spain) ??
8 years of experience in HR with a strong focus in Talent Acquisition, Talent Management & Employer Branding in top FMCG companies. Passionate about digital & tech trends, business in general & curious by nature. What I love the most is being able to attract, recruit, develop & challenge top talent on a daily basis!
Javier Santรญn
Employer Branding & Talent Manager at Danone (Spain) ??
09:00
- 10:00
(CET)
How to become an inclusive employer brand for women?
Samia is a business psychologist with over 20 years of experience and has helped public and private sector clients create a more effective workforce and foster success by using organizational psychology principles.ย Samia has worked with international clients and currently manages governance, strategic, and operational alignment with SHLโs distributor territories and as a result has a broad, global perspective on the changing world of work. Samia is a member of SHLโs Diversity, Equity and Inclusion Taskforce and advocates that everyone should be treated with humanity, dignity and respect.ย Her belief is since we spend over a decade of our lives at work, we should prioritize on developing an understanding in business where employees are happy and healthy to make a greater impact inside and out.ย ย
Samia Khan
Head of Distributors at SHL (UK) ??
10:00
- 11:00
(CET)
Diversity & Inclusion – how to reshape your recruitment and engagement for that?
Managing Director at Shortlist Professionals (India) ??
Mridvika is the Managing Director at Shortlist Professionals. Shortlist is building a better way to hire, combining the best of tech, data, and human touch to provide executive search and talent technology services across India, Kenya, and now 20+ countries globally.ย
Her experience spans companies in technology services, consulting, non-profit, ed-tech, HR tech startups, recruitment, and executive search services. Mridvika is an experienced HR leader with 15 years of experience and thrives in solving complex business problems and creating systems and structures out of chaos. Opportunities to grow businesses to scale excite her the most!ย
Mridvika Raisinghani
Managing Director at Shortlist Professionals (India) ??
11:00
- 12:00
(CET)
Employer Branding Stars Award – Winners Announcement
12:00
- 13:00
(CET)
Coffee Break
13:00
- 14:00
(CET)
Your consumer brand is your talent brand – or is it?
Senior Employer Brand Program Manager at Indeed.com (UK) ??
Helen is Senior Employer Brand Program Manager at Indeed, responsible for building their employer brand reputation and owning the content/advertising strategy across EMEA.โฏย
ย With over 10 years of experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space.โฏย
As an award winner for her work and an awards judge, Helen knows her stuff and is happy to share everything she has learned so far in her career.ย
Helen Durkin
Senior Employer Brand Program Manager at Indeed.com (UK) ??
From project management roles within the UK government to consulting for LinkedIn, Danny is now Indeedโs go-to person for telling their story to the market โ on stage at events, during industry-wide webcasts and in conference rooms at various companies around the globe.
Indeed are the worldโs number one jobsite and Danny shares their story by pairing platform data with industry trend analysis to bring the value of the companyโs programs and solutions to life, helping businesses to optimise their recruitment tactics and revolutionise their employed brand strategy
Danny Stacy
Evangelist at Indeed.com (UK) ??
14:00
- 15:00
(CET)
How to source employees matching your employer brand strategy?
Internal Communications & Employer Branding Manager at PedidosYa (Argentina) ??
Iโve been passionate about telling engaging stories for six years, and I am honored to do it as my profession.ย I finished my Communications degree in 2016 with honors, and since then have been diving deep in Marketing, Internal Communications and more recently, in Employer Brand.ย
Having worked in a Oil & Gas company before, and now in PedidosYa, a cutting edge quick-commerce Technology company, Iโve found that stories are the one thing every company (and, most importantly, every person) has in common. I firmly believe people are the center of what we do, and am passionate about telling stories in the eyes of their protagonists: communication about real people, to real people.ย
Catalina Mille
Internal Communications & Employer Branding Manager at PedidosYa (Argentina) ??
15:00
- 16:00
(CET)
How to be the best employer brand with no sexy consumer brand?
Vice President for LATAM at Radancy (former TMP Worldwide) (Brasil) ??
As the Vice President for LATAM at Radancy (former TMP Worldwide), Caio is firmly establishing the TMP brand in the LATAM market and ensuring that global clients in the region receive quality customer service while managing the day-to-day operations of the office and evangelizing the market with the largest EB community in Brazil.ย
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With 20 years of experience, Caio possesses a strong background in business planning and strategy, marketing, talent acquisition, and management.ย
Prior to joining TMP, he had experienced at advertising agencies in Sรฃo Paulo, Brazil, and Sydney, Australia as well as different job board players. ย
Caio earned a bachelorโs degree in Advertising & Marketing at Escola Superior de Propaganda e Marketing, widely regarded as Brazilโs top school for advertising. He also earned an MBA in International Management at the University of Technology in Sydney, Australia.ย
Caio Infante
Vice President for LATAM at Radancy (former TMP Worldwide) (Brasil) ??
16:00
- 17:00
(CET)
What does your employer brand really say to your ideal talent audience?
Bryan is the CEO and founder of Ph. Creative, recognized as one of the leading employer brand agencies in the world with clients including Apple, American Airlines, Entain, and Blizzard Entertainment.
Bryan is a best-selling author, podcaster, and speaker. He is considered a prominent employer brand thought leader and his creative, unconventional, and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.
Bryan Adams
CEO and founder of Ph.Creative (US) ??
17:00
- 18:00
(CET)
Goodbye Employer Branding Stars
External tools
05:30
- 06:00
(CET)
Hello Employer Branding Stars – welcome speech
06:00
- 07:00
(CET)
Moments that matter. Creating a signature candidate experience in line with your EVP.
With over 20 years of experience in RPO and talent management consulting. Simon brings a global perspective to talent acquisition and engagement having spent time living and working across the EMEA and Asia Pacific regions.
As Managing Partner for our Talent Advisory practice, Simon is a trusted advisor to HR and Talent Leaders. Operating at a strategic level, Simon has a proven track record of building and driving creative and innovative strategic talent programs that positively impact business performance.
Simon leads industry leading (and award winning) multi disciplinary team of subject matter experts across the talent lifecycle including Employer Brand and EVP, assessment and development and diversity and inclusion that have deliver impressive outcomes for clients across a range of industries and sectors.
Simon Wright
Managing Partner at PeopleScout (UK) ??
07:00
- 08:00
(CET)
How to live and celebrate your employer brand on social media?
CEO of Attract โ Employer Branding Consulting Agency (Israel) ??
Owner of Attract & Retain, an employer brand consulting agency that helps companies to Identify, Live & Celebrate their Employer Brandย
Raz Mitzna has advised and consulted some of the leading companies in Israel including Intel, Microsoft, Salesforce, Ikea, SodaStream on how to attract and retain employees in a new age.ย
Raz Mitzna
CEO of Attract โ Employer Branding Consulting Agency (Israel) ??
08:00
- 09:00
(CET)
How we redesigned our career page with a user-centric approach
Employer Branding Manager at Swisscom (Switzerland) ??
“Without people strategy is just a concept”ย
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I am big fan of strategic approaches and sustainable solutions. After my Master studies in Strategy and International Management at the University of St. Gallen, I decided to focus first on the people dimension. That’s how I entered the HR world and got passionate about Employer Branding.ย ย
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8 years and various roles in the Employer Branding universe later, my heart still beats for this topic. Today, I am happy to drive Employer Branding at Swisscom, the leading telecommunications and one of the leading IT companies in Switzerland. “What you do is who we are” โ this sentence is the core of our employer positioning and the reason why I am enjoying my job at Swisscom. Here I get the freedom, flexibility and opportunities to bring my full self to the company and to shape Swisscom together with my colleagues.ย
Katja Wohlwend
Employer Branding Manager at Swisscom (Switzerland) ??
Employer Branding Manager at Swisscom (Switzerland) ??
I am ready for the ideas of tomorrow and wish to work with people who think likewise. This is one of the reasons I chose Swisscom eight years ago as my preferred employer, after first having gained valuable experiences as a Recruitment Consultant. It’s the willingness to grow, innovate and explore with curiosity that not only drives me but also Swisscom Ltd, one of Switzerland’s leading IT companies. With the aim to inspire people in the networked world.ย
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At Swisscom, I initially supported the Business Units in their recruitment and sourcing activities. Followed by the further development of internal Talent Management and Strategic Workforce Management approaches and tools. Currently, I work in Employer Branding and am passionate about attracting and keeping (future) employees to work with us.ย
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In all those roles and responsibilities I’ve always strived to combine hands-on experience on the job with theoretical education related to the company’s needs. That’s why I just recently finished my master’s degree in “New Business” (Sustainable Business Development & Innovation).ย
Madeleine Kaiser
Employer Branding Manager at Swisscom (Switzerland) ??
09:00
- 10:00
(CET)
Top tips and watchouts from the world of employer branding content
Senior Employer Brand Specialist at Checkout.com (UK) ??
For the past six years, Iโve been working with some of the worldโs biggest brands to develop their employer brand and cultural strategies. Iโm now Checkout.comโs Employer Brand Specialist, supporting our mission to build the connected finance businesses deserve by helping attract, retain and empower the best talent for the business.ย
Tom Pattison
Senior Employer Brand Specialist at Checkout.com (UK) ??
10:00
- 11:00
(CET)
5 steps to EXCEL at employment branding on social media
JB Ranvier is a Global Marketing Director at Sitel Groupยฎ, a global leader in customer experience (CX) products and solutions with 100,000 associates across 29 countries. Heโs a favorite sidekick of Talent Acquisition teams and Operations. He provides out-of-the-box thinking for recruitment strategies on digital channels. Passionate about storytelling, he harnesses the power of social media, live streams, and digital solutions to attract and retain talent.ย
Obsessed with authentic narratives and entertaining experiences, JB is always looking for new ways to deliver messages to the right audiences. Tapping into 10+ years of experience in community building, he is the architect of people-centric employment branding strategies within the ever-changing landscape.ย
Jean Baptiste Ranvier
Global Marketing Director at Sitel Group (US) ??
11:00
- 12:00
(CET)
Employer Branding Stars Award – Winners Announcement
12:00
- 13:00
(CET)
Coffee Break
13:00
- 14:00
(CET)
Content that helps and inspires first, and sells second. How your employer branding can be successfully transformed with content marketing?
Director & Strategy Lead at Content Marketing Pod (UK) ??
Son of an Ad Man, husband, papa, and Director & Strategic Lead of the Content Marketing Pod Ltd. We help brands look at their marketing through a content marketing lens โก๏ธ Content, channel and social strategy, content planning and production, and amplification.
Having a father in the business sparked my passion for marketing and I built a career on it. The NHS, Havas People, Time Inc. UK, and SMRS have resulted in over 18 years in marketing.
Having cut my teeth in campus marketing, resourcing, research, and integrated marketing management, Iโve spent the last 10 years in social media and content marketing.
I was one of the first social media specialists in the employer and education marketing agency sector. Iโve built a service offering, restructured social media teams, and helped a wide range of organisations.
RAD Awards Judge.
RAD Awards winner (Best Use of Social Media, Best Integrated Campaign, Work of the Year 2016).
TED Talk addict and TEDx volunteer.
Host of the Employer Content Marketing Pod ??
Iโm also a keen marathon runner, having run the cities of London, Dublin, Paris, Berlin, Rome, New York, Prague, Montabaun, Athens, Surf City, Palermo and Venice in the past 11 years ?โโ๏ธโ
Chris Leโcand-Harwood
Director & Strategy Lead at Content Marketing Pod (UK) ??
14:00
- 15:00
(CET)
How to use your career website to attract and select your personas?
Author of the Inbound Recruiting methodology, Consultant and Trainer of Employer Branding, Talent Attraction and Professional Brand
He helps companies attract talent and make their employees fall in love, building their Employer Branding and applying Digital Marketing strategies in their recruitment processes.
As a consultant, he has carried out Inbound Recruiting projects with companies such as Adecco, Amazon, CaixaBank, Consultia IT, Spring Professional, Majorel (Arvato), Primark, Salsa, Sanofi or Streamloots.
As a trainer and speaker, he has trained more than 8000 HR professionals and has given more than 400 conferences and workshops on Inbound Recruiting and Employer Branding.
He was one of the founders of Talent Clue, HR software, helping more than 500 companies such as McDonaldโs, PepeJeans, Accenture, Volkswagen, Wurth, Telepizza, Securitas Direct, Iberdrola or Decathlon , to be more effective in attracting talent, to improve its Employer Branding and to implement software to automate all its processesย
Rob has a 15 yearcareerwithinRecruitment Marketing and EmployerBranding – includingspellswithin media and creativeagencies, RPOs, and nowinhouseat services providerSerco. He hasworked with largeemployersboth UK and Globallyacross a widerange of sectors, and prideshimself on being a genuinerecruitment marketing nerd.
Rob Ryan
Recruitment Marketing Manager at Serco (UK) ??
16:00
- 17:00
(CET)
How to design a brand ambassador program for leadership teams from scratch?
TA Marketing & Employer Branding at Oil & Gas Industry (UAE) ??
Lorna King, CPCC, has a more than a decade of digital marketing management experience in healthcare in the UK and the UAE. Since certifying as a leadership coach, she moved into the employer branding space within oil & gas. She creates talent ecosystems that deliver an exceptional candidate experience from attraction through to onboarding. Lorna is also a fierce advocate for diversity and inclusion, and champions practical team engagement strategies to drive exceptional results.ย
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Lorna King
TA Marketing & Employer Branding at Oil & Gas Industry (UAE) ??
07:00
- 08:00
(CET)
Employee experience journey – how to create memorable moments?
The presentation will be available after the conference as a prerecorded video, fill the survey to let us know you wanna see it!
Talent & Employer Brand Leader at Medio Segundo (Germany) ??
Helena is Talent & Employer Brand Leader, passionate about people and culture, and founder of Medio Segundo โ a creative consultancy focused on Talent and Employer Branding.ย ย
Based in Hamburg and operating internationally, she brings more than 15-yearsโ experience connecting talent with business, building ad hoc multi-cultural and cross-functional teams for different markets and industries โ automotive, banking, FMCG, pharma, retail, among others.ย
Helena is a strong advocate for Employer Branding as the key to success in times of change and uncertainty. Her purpose is to build better places to work with people at their heart and creating memorable employee experiences.ย
Guest speaker at the Worldโs Employer Branding Day and contributor to the Employer Branding College.ย
Helena Serrano
Talent & Employer Brand Leader at Medio Segundo (Germany) ??
Internal Communications Manager at Servier (Russia) ??
Maria has more than 17 years of successful experience in corporate communications in the largest international companies (Servier, Shell, Roche). Speechwriter of the companiesโ top management, editor-in-chief of corporate publications. Member of Institute of Internal Communications (IoIC). She holds an Internal Communications Diploma from the Chartered Institute for Public Relations (CIPR). Lecturer at the Higher School of Economics and Lomonosov Moscow State University (RF).โฏย
Maria Reutskaya
Internal Communications Manager at Servier (Russia) ??
09:00
- 10:00
(CET)
Total employee experience design โ how to build strong brand based on people-first approach?
Head of Corporate Employee Relations and Internal Social Responsibility at Jerรณnimo Martins Group (Portugal) ??
Susana has a Law degree from the Lisbon Faculty of Law.ย ย
Started in 1997 as Public Attorney Representative and from 1999 as lawyer in several Law Firms.ย
In 2008 joined Jerรณnimo Martins as Head of Employee Relations and Internal Social Responsibility Director, remaining in the same functions since then.ย
In 2014 she started to develop the Social Inclusion Area dedicated to the employability of disadvantaged groups in terms of access to labour market, such as disabled people.ย
Susana is married and mother of 3.ย
Susana Correia de Campos
Head of Corporate Employee Relations and Internal Social Responsibility at Jerรณnimo Martins Group (Portugal) ??
11:00
- 12:00
(CET)
Employer Branding Stars Award – Winners Announcement
12:00
- 13:00
(CET)
Coffee Break
13:00
- 14:00
(CET)
Hybrid working model is the new sexy: how to engage your employees and reduce their burnout?
Veronika is an enthusiastic, active and creative person with experience in corporate communications, public relations and journalism. Being an Employer Brand Manager at Admitad, a fast-growing and dynamic company, she aims to unite employees of different offices, engage and inspire them as well as to build and strengthen the image of Admitad as a top employer worldwide.ย ย
Veronika studied journalism at Moscow State University and Communication at IHECS in Brussels. She is also a graduate of the Employer Branding College in Australia. Before Admitad, she had worked for multiple media and PR agencies. Veronika believes that education is a continuous process and never stops developing herself and discovering something new. Networking is an integral part of her life and a skill she uses daily for professional and personal purposes.ย
Veronika Batmanova
Employer Brand Manager at Admitad (Russia) ??
14:00
- 15:00
(CET)
How to embed DEI strategically within your EVP to represent your culture and attract diverse talent?
Global Head of Employer Brand and Recruitment Marketing at Cummins (US) ??
Whitney Wilber is the Global Head of Employer Brand at Cummins, Inc., a Fortune 150 power technology company. She has a passion for intersectional, human storytelling and building authentic employer brand strategies. All can be seen through her knowledge of global EVP development and activation, diversity, equity and inclusion principles, creative content generation, outside the box recruitment marketing tactics, and candidate/employee engagement programs.
As a 15-year marketing practitioner, her spark lives within the employer brand space. She welcomes the opportunity for connection in sharing experiences and ideas with other brand leaders.ย
Whitney Wilber
Global Head of Employer Brand and Recruitment Marketing at Cummins (US) ??
15:00
- 16:00
(CET)
Two words that will make your employer brand diverse and inclusive
Vice President Global Employer Brand, Diversity & Culture at Shaker Recruitment Marketing (US) ??
John Grahamโs professional passion is helping global companies uncover who they are at their core. Through award winning employer brand and employee value proposition development, Graham has discovered innovative ways to bring the humanity of employee stories to life.
As a Diversity, Equity, and Inclusion (DEI) practitioner and culture transformation consultant, his work centers on improving the lived experiences of marginalized employee populations through bleeding-edge approaches that disrupt the status quo and create equitable and inclusive environments. Graham earned a bachelorโs degree in African Studies and masterโs degree in Education from Lincoln University. He holds an executive certificate in Fostering Diversity and Inclusion from the Yale School of Management.ย
John Graham
Vice President Global Employer Brand, Diversity & Culture at Shaker Recruitment Marketing (US) ??
16:00
- 17:00
(CET)
How to convince your leadership team to invest in employer branding
Head of Employer Brand, Social Media & Influencer Marketing at Freedom Mortgage (US) ??
Brandon Linnis a strategicstorytellerthrough and through. From hisroots as a musician to hisstint as a Hollywood TV writer, Brandon bringshiscreativity to developing and activating the employerbrand and leadingrecruitment marketing as well as managingsocial media strategy+ influencer marketing atFreedomMortgage, the 5th largest U.S. homelender with a 30 yearhistory of fosteringhomeownership.ย
Brandon Linn
Head of Employer Brand, Social Media & Influencer Marketing at Freedom Mortgage (US) ??
17:00
- 18:00
(CET)
Goodbye Employer Branding Stars
Internal tools
05:30
- 06:00
(CET)
Hello Employer Branding Stars – welcome speech
06:00
- 07:00
(CET)
How to use storytelling to bring your employer brand to life?
Global Employer Branding Manager at Glovo (Spain) ??
Anna Bertoldiniis the Global EmployerBranding Manager atGlovo, whereleading the companyโsemployerbrandstrategy and strengtheningGlovoโsprestige as a top employerworldwide.ย ย Whatgets Anna out of bedeverymorning? The desire to engage and informpeople with authentic and captivatingcontent. Shealwaysย loveย good stories โ soshemadeithermission to helpglobalย companies buildย theirbrand and communicatetheirculture, mission, and purpose withย authentic and effectivestorytelling.ย ย Sheโs a globallyexperiencedprofessionalspecialized in brandstrategy, employerbranding, marketing communications, and content managementย and development. Havingworked in Fortune 500 companiessuch as Disney, Intel Corporation, and BlackRock, she learnedย whatmakes a goodbrand story and how to localizeitย across differentย cultures.ย
Anna Bertoldini
Global Employer Branding Manager at Glovo (Spain) ??
07:00
- 08:00
(CET)
Connect with something bigger – how to secure employee experience in the turbulent reality?
Global HR Director at Starbucks Central & Eastern Europe, Czech Republic ??
Petra Kolarova has a more than 16 yearsโ experience in HR and 14 years from that carrier she is loyal to Starbucks brand. Now she is leading the HR team in 8 countries within Starbucks AmRest in Central and Eastern Europe being responsible for HR strategy focused on building the Employee Experience through Training, Employer Branding, Wellbeing and Communication. She is very passionate about the brand, coffee and believes that as HRwe play a significant role in creating a great place for our employees and making them happy and through that we are the true business partners to Operations to deliver the best customer experience in our stores.
Petra Kolarova
Global HR Director at Starbucks Central & Eastern Europe, Czech Republic ??
08:00
- 09:00
(CET)
Creating an immersive experience: Delivering company culture through employee stories
Creative Director Internal Communications and Employer Branding at Oriflame (Sweden) ??
Every brand has stories to tellโstories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. My passion is to communicate these stories through different strategical campaigns and channels that will touch upon and create meaning to the target audience.
With my strong background of design, creativity, employer branding, digital marketing and communications, my goal is to use my strengths and knowledge to help companies deliver impactful campaigns that create lasting impressions to the audience; hence, deliver on business value.
Specialities: Employer branding and marketing communications strategy, omnichannel marketing campaigns, brand awareness, storyboarding, art direction & digital graphics
Jenny Giango Andersson
Creative Director Internal Communications and Employer Branding at Oriflame (Sweden) ??
09:00
- 10:00
(CET)
How to lead teams through hybrid and remote workforce to enhance & advance your EVP?
Head of People and Culture - Africa at Bolt (South Africa) ??
I have been in the HR space for over 20 years, working mostly in the ICT space.ย My academic history for work is in Industrial and Organisational Psychology and for personal fulfilment I have studied Kinesiology.ย
I carry an official title but I’d like to be known as a Builder, a Mentor and an innovator.ย
In addition to my career achievements Iย am also a proud mom to a beautiful daughter, and a rescue mom to many cats and dogs.ย
ย
Candice De Goede
Head of People and Culture - Africa at Bolt (South Africa) ??
10:00
- 11:00
(CET)
Employee advocacy in digital era. How to make it happen and be effective?
Talent Acquisition, Employer Branding & Inclusion&Diversity Manager Poland & Baltic States at Philip Morris International (Poland) ??
An experienced female leader with a demonstrated history of working in various countries and functions incl. finance, compliance, audit, trade mark protection and human resources. Highly skilled in translating business strategies into human resources field with strong focus on people/team development, talent management, employeesโ engagement, employer branding and change management.
A versatile, open minded transformative leader willing to experiment, with strong and human-oriented drive. Capitalizes in the HR field on broad business/commercial, cross functional experience and high project management skills.
A person that enjoys working with others and seeing how others grow that has found her professional long-term fit in HR. Passionate about foreign languages, football, travels and seeing the world from the bike perspective.
Karolina Gebura-Nowak, CIA
Talent Acquisition, Employer Branding & Inclusion&Diversity Manager Poland & Baltic States at Philip Morris International (Poland) ??
11:00
- 12:00
(CET)
Employer Branding Stars Award – Winners Announcement
12:00
- 13:00
(CET)
Coffee Break
13:00
- 14:00
(CET)
Unfolding TA: Generate pride, belonging and reputation
Global Talent Acquisition & Employer Branding Lead at PagoNxt (Spain) ๐ช๐ธ
I consider myself as a creative person who loves his family, music, basketball and travelling. I am an experienced Human Resources professional with more than 8 years of experience focused on people, digital transformation, cultural change, talent acquisition, development and recruitment, being specialized on digital, technological and marketing profiles.
I have created and managed teams from the scratch, having led from 3 to 6 people and being able to work with a wide range of companies, from startups to well-known multinational companies.
In addition to my professional work I am also an associate profesor, collaborating with several higher education business schools & universities.
I have also been a Speaker at several relevant summits and forums. I am Certified as a facilitator of the Legoยฎ Serious Playยฎ Methodology.
Francisco Lรณpez Gonzรกlez
Global Talent Acquisition & Employer Branding Lead at PagoNxt (Spain) ๐ช๐ธ
HR Manager and Business Partner at Digio (Brasil) ??
HR leader with 15 years of experience with general vision of the all HR subsystems and emphasis in Training and development, Change management, Recruitment and selection, Union negotiation and Conflits management.
Valรฉria Barbosa
HR Manager and Business Partner at Digio (Brasil) ??
Training & Development Analyst at Creditas (Brasil) ??
Communicator for 13 years, she has been working with educational process facilitation for 7. She is follows a lifewide learning, passionate about education, technology and human development, so she has an asynchronous career path through advertising agencies, startups and community management in co-workings. Today she is responsible for managing the onboarding strategies, welcoming and contextualizing new employees remotely through the Creditas Corporate University. Samara believes in the power of purpose and collaboration to build passionate teams.
Samara Chaves
Training & Development Analyst at Creditas (Brasil) ??
16:00
- 17:00
(CET)
Culture or business? You donโt have to choose. How to build culture that supports business?
Employer Branding Specialist at Tech Industry (Spain) ??
Patricia Romero has had the opportunity to develop her academic and professional career in different countries/cultures.ย
With experience in Culture & People โ Employer Branding and Employee Engagement in Tech companies, and International environments for the last 7 years.ย ย
She is an advocate of bringing creative ideas and strategies for reach the best performance, motivation and sense of belonging of the team. Also an enthusiast of making People First Companies and fun places to work.ย
Patricia Romero
Employer Branding Specialist at Tech Industry (Spain) ??