2024 Conference Agenda

Day 1 overview

The first day of the conference is filled with great case studies from 15 speakers from all over the world who can’t wait to share their case studies with you! On top of those case studies, we’ve prepared real special treats:

  • Three EB talks – one for each of our tracks. We’ve scheduled them one after another so if you prefer to learn-by-doing, you will have an opportunity to attend every single one! 
  • Two panel discussions, covering the current (and future!) use of AI in Employer Branding as well as the more general discussion on how is Employer Branding evolving and how it will look in the future
  • The EBstars Awards 2024 Ceremony – a place where each year we celebrate companies whose aptitude in Employer Branding is ‘certified fresh’ by the algorithm we’ve developed. If you would like to read more, you can find all the information here.
 
You can find the exact schedule below. Keep in mind that every day, we are engaging with more and more speakers and we plan on filling in the remaining slots shortly!
8:00 am - 8:20 am

Hello, Employer Branding Stars!

8:20 am - 9:20 am

Panel discussion: AI & Employer Branding

Panel host: Barbara Zych, PhD, EBnavi, Poland 🇵🇱

Barbara Zych Barbara Zych
9:20 am - 10:10 am

Case study: How to navigate the path to new global EVP development journey

Francesca Conti, Barilla, Italy 🇮🇹

Francesca Conti Francesca Conti
10:10 am - 11:00 am

EBtalk on EVP & Strategy

Stay tuned - more details coming soon!

11:00 am - 11:50 am

Case study: AI-powered Employer Branding

Barbara Zych, PhD, EBnavi, Poland 🇵🇱

Barbara Zych Barbara Zych
12:00 pm - 1:00 pm

EBstars Awards 2024 Ceremony

An annual celebration of the EBstar Award winners.

1:00 pm - 1:30 pm

Lunch break

Recharging our batteries before we jump into the second part of the day.

1:30 pm - 2:20 pm

Case study: How to measure your Employer Branding impac

Grete Kivi, Bolt, Estonia 🇪🇪

Grete Kivi Grete Kivi
2:20 pm - 3:10 pm

Case study: Making sure your EVP gets the proper recognition

Kim Wilkes, Zapier, USA 🇺🇸

Kim Wilkes Kim Wilkes
3:10 pm - 4:00 pm

Case study: How to develop an EVP that captures hearts and minds?

Anne Dotson, Pfizer, USA 🇺🇸

Anne Dotson Anne Dotson
4:00 pm - 5:00 pm

Panel discussion: What does the future hold for EB?

Panel host: Marco Dalmejer, EB Boutique, Netherlands 🇳🇱
Panel guests:
Javier Fernandez Santin, Danone, Spain 🇪🇸
Charles Sinclair, Oddwork, Sweden 🇸🇪
Bjorn Veenstra, Match.me, Netherlands 🇳🇱

Bjorn Veenstra Bjorn Veenstra
Javier Fernández Santín Javier Fernández Santín
Charles Sinclair Charles Sinclair
Marco Dalmeijer Marco Dalmeijer
5:00 pm - 5:15 pm

Let's sum up the day!

8:00 am - 8:10 am

Hello, Employer Branding Stars!

8:20 am - 9:20 am

Panel discussion: AI & Employer Branding

Panel host: Barbara Zych, PhD, EBnavi, Poland 🇵🇱

Barbara Zych Barbara Zych
9:20 am - 10:10 am

Case study: Winning on employer branding with great employee experience

Sumathy Jayakodi, Volvo Cars, Sweden 🇸🇪

Sumathy Jayakodi Sumathy Jayakodi
10:10 am - 11:00 am

Case study: How to Foster Employee Advocacy in the Workplace

Lezann Chong, Accenture, Singapore 🇸🇬

Lezann Chong Lezann Chong
11:00 am - 11:50 am

Case study: Let's talk about talent management!

Maya Tsankova, Coca Cola, Bulgaria 🇧🇬

Maya Tsankova Maya Tsankova
12:00 pm - 1:00 pm

EBstars Awards 2024 Ceremony

An annual celebration of the EBstar Award winners.

1:00 pm - 1:30 pm

Lunch break

Recharging our batteries before we jump into the second part of the day.

1:30 pm - 2:20 pm

EBtalk on External Brand Activation

Stay tuned - more updates coming soon!

2:20 pm - 3:10 pm

Case study: How to build a candidate journey map?

Yana Romanova, Semrush, Germany 🇩🇪

Yana Romanova Yana Romanova
3:10 pm - 4:00 pm

Case study: How to energize your talent experience through augmented reality.

Chris Colbert, Nokia, USA 🇺🇸

Chris Colbert Chris Colbert
4:00 pm - 5:00 pm

Panel discussion: What does the future hold for EB?

Panel host: Marco Dalmejer, EB Boutique, Netherlands 🇳🇱
Panel guests:
Javier Fernandez Santin, Danone, Spain 🇪🇸
Charles Sinclair, Oddwork, Sweden 🇸🇪
Bjorn Veenstra, Match.me, Netherlands 🇳🇱

Bjorn Veenstra Bjorn Veenstra
Javier Fernández Santín Javier Fernández Santín
Charles Sinclair Charles Sinclair
Marco Dalmeijer Marco Dalmeijer
5:00 pm - 5:15 pm

Let's sum up the day!

8:00 am - 8:20 am

Hello, Employer Branding Stars!

8:20 am - 9:20 am

Panel discussion: AI & Employer Branding

Panel host: Barbara Zych, PhD, EBnavi, Poland 🇵🇱

Barbara Zych Barbara Zych

Case study: The Talent Hunt Evolves: How to Re-Purpose Your Employer Branding with Purpose

Adi Hendler, Kaltura, Israel 🇮🇱

Adi Hendler Adi Hendler
10:10 am - 11:00 am

Case study: Winning Employer Brand

Ethel Ghirmai, H&M Group, Sweden 🇸🇪

Ethel Ghirmai Ethel Ghirmai
11:00 am - 11:50 am

Case study: How can you use employee advocacy to enhance your employer brand further?

Sandra Petschar, Booking.com, Netherlands 🇳🇱
Ash Jones, Great Influence, UK 🇬🇧

Ash Jones Ash Jones
Sandra Petschar Sandra Petschar
12:00 pm - 1:00 pm

EBstars Awards 2024 Ceremony

An annual celebration of the EBstar Award winners.

1:00 pm - 1:30 pm

Lunch break

Recharging the batteries before we jump into the second part of the day.

1:30 pm - 2:20 pm

Case study: How to use internal communication to shape the employee experience?

Tetyana Laduba, Ciklum, Ukraine 🇺🇦

Tetyana Laduba Tetyana Laduba
2:20 pm - 3:10 pm

Case study: Winning Employer Brand

Deborah Celado, CBRE, USA 🇺🇸

3:10 pm - 4:00 pm

Case study: How to Build Brand Champions to Fuel Employee Advocacy

Riley Stefano, Datalog, USA 🇺🇸

Riley Stefano Riley Stefano
4:00 pm - 5:00 pm

Panel discussion: What does the future hold for EB?

Panel host: Marco Dalmejer, EB Boutique, Netherlands 🇳🇱
Panel guests:
Javier Fernandez Santin, Danone, Spain 🇪🇸
Charles Sinclair, Oddwork, Sweden 🇸🇪
Bjorn Veenstra, Match.me, Netherlands 🇳🇱

Bjorn Veenstra Bjorn Veenstra
Javier Fernández Santín Javier Fernández Santín
Charles Sinclair Charles Sinclair
Marco Dalmeijer Marco Dalmeijer
5:00 pm - 5:15 pm

Let's sum up the day!

Day 2 schedule

The second day of our conference follows the familiar 3-track format you’ve met on Day 1. Apart from 12 case studies, 3 EB Talks, and 2 Discussion Panels, Day 2 also introduces a new format we are hoping will bring some interactivity to the event – Ask the Expert. We are hoping that a Q&A session with an invited expert, where you will be able to ask your questions on the subject in question will encourage knowledge sharing and provoke interesting discussions – both during the conference and after it! 

During the second day, you will also have a rare insight into the early results of all the data we are gathering for our annual TrendsCheck report. The full version will be available in the early months of 2025, but we cannot wait to share the initial results with all the attendees in the crowd already in October! Oh, and if you somehow missed the 2024 edition, here is where you can download it for free!

8:00 am - 8:20 am

Hello, Employer Branding Stars!

8:20 am - 9:20 am

Panel discussion: EB on a budget - how to do a lot with not much

Panel host: Sarang Brahme, ShareChat, India 🇮🇳
Panel guests:
Kristen O'Neil, McKinsey, USA 🇺🇸
Timothy Schepis, Coupang, South Korea 🇰🇷

Timothy Schepis Timothy Schepis
Sarang Brahme Sarang Brahme
Kristen O'Neill Kristen O'Neill
9:20 am - 10:10 am

Case study: Winning Employer Brand

Timothy Schepis, Coupang, South Korea 🇰🇷

Timothy Schepis Timothy Schepis
10:10 am - 11:00 am

EBtalk: How to build a strong employer brand in tech?

Omer Chen, Israel 🇮🇱

Omer Chen Omer Chen
11:00 am - 11:50 am

Case study: How to redefine your EVP and keep it relevant amidst economic uncertainty?

Anna Velykoivanenko, Dataart, Ukraine 🇺🇦

Anna Velykoivanenko Anna Velykoivanenko
12:00 pm - 1:00 pm

Panel discussion: How to win from day 1 and keep on winning!

Panel host: Alex Her, GoDaddy, USA 🇺🇸
Panel guests:
Claire de Souza, The EB Space, UK 🇬🇧
Heather Leszczewicz, Conagra, USA 🇺🇸

Heather Leszczewicz Heather Leszczewicz
Claire de Souza Claire de Souza
Alex Her Alex Her
1:00 pm - 1:30 pm

Lunch break

Recharging our batteries before we jump into the second part of the day.

1:30 pm - 2:30 pm

Case study: Winning Employer Brand

Maria Markosyan, Wargaming, Cyprus 🇨🇾

Maria Markosyan Maria Markosyan
2:30 pm - 3:20 pm

Case study: How to make your company a tech talent magnet?

Mark Crompton, Airbus, UK 🇬🇧

Mark Crompton Mark Crompton
3:20 pm - 4:10 pm

Panel discussion: ROI in Employer Branding

Panel host: Ben Philips, UK 🇬🇧
Panel guests:
James Ellis, Employer Brand Labs, USA 🇺🇸
Vicki Saunders, The EVP Consultancy, UK 🇬🇧
Marcus Body, ThirtyThree, UK 🇬🇧
Amit Parmar, Cliquify, USA 🇺🇸

Amit Parmar Amit Parmar
Marcus Body Marcus Body
Vicki Saunders Vicki Saunders
James Ellis James Ellis
Ben Phillips
4:10 pm - 5:00 pm

Case study: How to create a global EVP for your company?

Steven Liu, McCain Foods, Canada 🇨🇦

Steven Liu Steven Liu
5:00 pm - 5:15 pm

See you next time!

8:00 am - 8:20 am

Hello, Employer Branding Stars!

8:20 am - 9:20 am

Panel discussion: EB on a budget - how to do a lot with not much

Panel host: Sarang Brahme, ShareChat, India 🇮🇳
Panel guests:
Kristen O'Neil, McKinsey, USA 🇺🇸
Timothy Schepis, Coupang, South Korea 🇰🇷

Timothy Schepis Timothy Schepis
Sarang Brahme Sarang Brahme
Kristen O'Neill Kristen O'Neill
9:20 am - 10:10 am

Case study: How to launch a brand ambassador program to achieve great employee advocacy.

Lisanne Jonkman, Cargill, Australia 🇦🇺

Lisanne Jonkman Lisanne Jonkman
10:10 am - 11:00 am

Case study: How to build the exceptional employee journey to enhance experiences?

Liu Shu, Jaguar Land Rover, China 🇨🇳

Liu Shu Liu Shu
11:00 am - 11:50 am

Case study: Internal EB

Stay tuned - more details coming soon!

12:00 pm - 1:00 pm

Panel discussion: How to win from day 1 and keep on winning!

Panel host: Alex Her, GoDaddy, USA 🇺🇸
Panel guests:
Claire de Souza, The EB Space, UK 🇬🇧
Heather Leszczewicz, Conagra, USA 🇺🇸

Heather Leszczewicz Heather Leszczewicz
Claire de Souza Claire de Souza
Alex Her Alex Her
1:00 pm - 1:30 pm

Lunch break

Recharging our batteries before we jump into the second part of the day.

1:30 pm - 2:30 pm

EBtalk on Internal Employer Branding

Stay tuned - more details coming soon!

2:30 pm - 3:20 pm

Case study: Winning Employer Brand

Kerstin Tschernigg, Hitachi Energy, Sweden 🇸🇪

Kerstin Tschernigg Kerstin Tschernigg
3:20 pm - 4:10 pm

Panel discussion: ROI in Employer Branding

Panel host: Ben Philips, UK 🇬🇧
Panel guests:
James Ellis, Employer Brand Labs, USA 🇺🇸
Vicki Saunders, The EVP Consultancy, UK 🇬🇧
Marcus Body, ThirtyThree, UK 🇬🇧
Amit Parmar, Cliquify, USA 🇺🇸

Amit Parmar Amit Parmar
Marcus Body Marcus Body
Vicki Saunders Vicki Saunders
James Ellis James Ellis
Ben Phillips
4:10 pm - 5:00 pm

Case study: Winning Employer Brand

Kieran Layton, McDonald's, USA 🇺🇸

Kieran Layton Kieran Layton
5:00 pm - 5:15 pm

See you next time!

8:00 am - 8:20 am

Hello, Employer Branding Stars!

8:20 am - 9:20 am

Panel discussion: EB on a budget - how to do a lot with not much

Panel host: Sarang Brahme, ShareChat, India 🇮🇳
Panel guests:
Kristen O'Neil, McKinsey, USA 🇺🇸
Timothy Schepis, Coupang, South Korea 🇰🇷

Timothy Schepis Timothy Schepis
Sarang Brahme Sarang Brahme
Kristen O'Neill Kristen O'Neill
9:20 am - 10:10 am

Case study: External Brand Activation

Clementine Mogodiri, Mercer, South Africa 🇿🇦

Clementime Mogodiri  Clementime Mogodiri 
10:10 am - 11:00 am

Case study: How to equip your recruiters with the tools to be employer brand advocates.

Laura McLaren, Sonova, UK 🇬🇧

Laura McLaren Laura McLaren
11:00 am - 11:50 am

Case study: How to use social media for communicating with your audience as employer brand.

Camila Ibarra Bernal, Dassault Systèmes, France 🇫🇷

Camila Ibarra Bernal Camila Ibarra Bernal
12:00 pm - 1:00 pm

Panel discussion: How to win from day 1 and keep on winning!

Panel host: Alex Her, GoDaddy, USA 🇺🇸
Panel guests:
Claire de Souza, The EB Space, UK 🇬🇧
Heather Leszczewicz, Conagra, USA 🇺🇸

Heather Leszczewicz Heather Leszczewicz
Claire de Souza Claire de Souza
Alex Her Alex Her
1:00 pm - 1:30 pm

Lunch break

Recharging our batteries before we jump into the second part of the day.

1:30 pm - 2:30 pm

Case study: How to boost your EB campaigns using AI tools.

Anna Mączka, BGK, Poland 🇵🇱

Anna Mączka Anna Mączka
2:30 pm - 3:20 pm

Case study: Campus recruitment: How to source undergrads effectively?

Alison Fourlégnie, Voodoo.io, France 🇫🇷

Alison Fourlégnie Alison Fourlégnie
3:20 pm - 4:10 pm

Panel discussion: ROI in Employer Branding

Panel host: Ben Philips, UK 🇬🇧
Panel guests:
James Ellis, Employer Brand Labs, USA 🇺🇸
Vicki Saunders, The EVP Consultancy, UK 🇬🇧
Marcus Body, ThirtyThree, UK 🇬🇧
Amit Parmar, Cliquify, USA 🇺🇸

Amit Parmar Amit Parmar
Marcus Body Marcus Body
Vicki Saunders Vicki Saunders
James Ellis James Ellis
Ben Phillips
4:10 pm - 5:00 pm

EBtalk on External EB

Stay tuned - more details coming soon!

5:00 pm - 5:15 pm

See you next time!

Contact us!

Do you want to join us as a speaker or partner?
Don’t be shy, let us know!

Olga Radivilova